The 3rd Generation
“A hybrid of both free and paid for open source software where multi-channel business owners can pick & choose the tools that suit their business, both now and in the future.”
Welcome
We have over 100 easy to follow video tutorials to show you how to build your own multichannel software using Magento, to sell onto the marketplaces like eBay & Amazon. We’ll show you, step by step: No previous knowledge of using Magento is required, we’ll show you how. Join a community of over 1,000 business owners just like you today.
A Different Way
See why using Magento to sell on eBay, Amazon is quite different in just over 2 minutes.

+1,000 Community Members
You’ll join a community of over 1,000 business owners. These are real people just like you that use the marketplaces, Magento and the 3rd Generation to sell online. We have one house rule which is “there is no such thing as a daft question if you don’t know the answer” and our lively forums are loaded with questions from online business owners looking for help with Magento, M2EPro, eBay, Amazon & selling online. Over to the right are most recent forum posts, if you have a question a helping hand is just a click away.
+15 Years Experience at Your Fingertips
Each video course is hosted by two industry experts, Matthew Ogborne & Dave Furness.
Neither of us believe that using Magento & M2EPro should be complicated.
We have created you these video courses to show you that it is easy and you can do it.
Matt has worked with some of the UK’s largest businesses. helping Tesco Outlet & Office Shoes launch onto eBay UK. Matt has also worked for not one, but two multichannel software companies and was one of the first eBay UK PowerSellers.
You can find out more about Matt here.
Dave helped a Manchester based company go from just auctions, to turning over over a million on eBay, then helping companies like Richer Sounds & Tefal as a eBay Full Service Provider.
You can find out more about Dave here.
We’ll show you how to build your own multichannel software using Magento and the only endorsed extension for eBay called M2EPro.
With this you’ll be able to:
- Keep stock levels & prices updated automatically
- Use templating features to speed up listing
- Manage your orders from a single orders screen
- Create & design your own Magento website
- eBay, Amazon & Play are supported
- And oodles more
Magento & M2EPro is used by the largest and smallest marketplace businesses across the globe. M2EPro has been downloaded over 50,000 times.
Video Course Progress
This is a list of the current courses available and the progress of the courses that we’re working on right now for you. We’ll hold your hand each step of the way, we share with you the how and the why to help you and your business grow. You can pause & rewind any of the tutorials and mark your progress off as you go If you have a question, each tutorial comes with it’s own Q&A section, so you can get the answers you need to get up & running. Oh and you don’t need to take them all either, you watch the tutorials on what you want to learn about and we’ll show you in Plain English.
What People Like You Are Saying
This is what real users of UnderstandingE are saying:

“UnderstandingE is the best resource I have found for businesses who list to eBay using M2ePro via Magento.
The UnderstandingE video tutorials provide a wealth of knowledge and are easy to understand and follow. The tutorials have taught me step by step how to use both M2ePro and Magento and UnderstandingE is the first place I visit when I need information about a M2ePro feature.
Matt and Dave are more than happy to answer questions regarding the tutorials and I often enthusiastically recommend UnderstandingE to other eBay businesses.”
“This has to be the best tutorials I have ever followed, I am a complete novice and had no problems following and understanding them.
After following the guides I am confident to start a online store.
Would love to continue typing, but I am so excited I am going to start the next tutorials.
Thanks Guys!”

“Finally, the missing guides to multi-channel eCommerce for small businesses using enterprise level solutions at a fraction of the cost. Easy to understand, follow, and implement! Just Brilliant!”

“Matt these guides are BRILLIANT!!! I have learnt so much and they are clear, easy to understand. And yes I was up till 2am”

“OMG, my 82 year old mother could do this, these guides are amazing!”

“Even though I am familiar with eBay and search engines, this was an interesting insight and a very useful guide. I’m loving this learning curve so much….bring on the next one!”

“Even though I have been using Magento Go for 6 months, I wouldn’t be where I am now without the help of you guys and UnderstandingE you and can quote me on that!”

“Hey Matt, thanks for all the work you guys are doing.. I have been using M2E for 2 years now and it was the worst headache ever when i started..When i started you guys were not around..”

“Matt and Dave from UnderstandingE demystify multichannel software and making it available to everyone…
Nerds not Needed!”
“With the amount of depth and detail that’s gone in to these guides there’s no need for anyone to be scared. Fantastic guides. Thanks and well done guys for all your effort.”
What Are You Waiting For?
We’ll show you how step by step, all in Plain English
Step-by-Step Video Lessons That Save You Hours
Every UnderstandingE tutorial is built around a single, focused goal: getting you from confusion to a working eBay listing in the shortest possible time. Instead of long, rambling screen recordings, Matt and Dave break each M2ePro feature into bite-sized videos that you can watch at your own pace. You see exactly what to click, what to type, and what to avoid. The on-screen demonstrations follow real store setups, so you are not learning on a blank test environment — you are learning on the same screens you will use every day.
The video library covers the full journey from Magento product creation all the way through to live eBay inventory management. You learn how to map attributes, set up shipping policies, configure payment methods, and handle eBay categories without guesswork. Each lesson includes downloadable checklists where relevant, so you can tick off each step as you apply it to your own store. Users consistently mention that after watching just one or two videos, they feel confident enough to tackle tasks that previously required hours of trial and error.
- Watch over-the-shoulder demonstrations for every major M2ePro feature.
- Follow logical sequences from basic setup to advanced automation rules.
- Pause, rewind, and replay as many times as you need — no pressure.
Real-World Workflows for Multi-Channel Sellers
Running an eBay store alongside a Magento website creates a specific set of challenges. UnderstandingE addresses these head-on with tutorials that mirror actual daily workflows. You learn how to keep stock levels synchronised between Magento and eBay so you never oversell. You see how to handle eBay orders that come in outside your normal Magento checkout flow. You discover how to manage returns, partial refunds, and buyer messages without breaking your back-office processes.
One of the most popular tutorial series focuses on product variations. Setting up multi-variation listings — such as different sizes or colours — trips up many new M2ePro users. UnderstandingE walks you through the exact configuration screens, shows you real examples of successful variation listings, and explains what to do when eBay rejects your data. By following these workflows, even a complete novice can launch a professional multi-channel store within a few evenings.
The emphasis is always on practical outcomes. You are not just learning theory; you are building a live, working eBay presence that connects seamlessly with your Magento inventory, pricing, and order management.
Avoid the Most Common M2ePro Pitfalls
Most failed eBay listings and lost sales come from a handful of avoidable mistakes. UnderstandingE has catalogued these pitfalls through years of helping real sellers and built tutorials specifically to prevent them. For example, many users mistakenly leave default M2ePro settings untouched, which leads to incorrect shipping costs or missing product images on eBay. The tutorials show you exactly which settings to change before you list your first product.
Another frequent problem is incorrect attribute mapping between Magento and eBay. A simple mismatch in brand, MPN, or condition fields can cause listings to be suppressed by eBay or appear with missing information. UnderstandingE teaches you a repeatable mapping process that works for almost any product catalogue. You also learn how to test listings safely before going live, so you do not accidentally flood eBay with broken entries.
By addressing these common errors upfront, UnderstandingE saves you from costly relisting work, negative buyer feedback, and hours of support tickets. The tutorials act like a trusted friend who has already made the mistakes and is showing you the shortcut.
Your Questions Answered by Real Experts
Video tutorials are great, but sometimes you hit a specific problem that no generic guide covers. UnderstandingE closes that gap with direct access to Matt and Dave, the creators behind every lesson. When you have a question about a tutorial step or a M2ePro feature, you can reach out and get a personal answer. Many users mention in their testimonials that Matt and Dave are “more than happy to answer questions” — and that responsiveness is part of the core UnderstandingE experience.
Unlike large online course platforms where you are left on your own, UnderstandingE treats every subscriber as a real business owner with real deadlines. The support community includes other eBay and Magento sellers who share their own solutions and workarounds. You are never stuck for long, because someone has likely faced the same challenge and documented the fix. This combination of structured video training and responsive human help is what makes UnderstandingE stand out from static documentation or one-size-fits-all YouTube channels.






