Listing To eBay – Item Specifics

You'll meet our business persona called 'Osoyou'. In the next few guides we get hands on with key areas of listing to eBay and to make it easier to follow along we have created our business persona so you can easily relate to why we do certain things and also to your business too.

Item specifics are small basic facts that relate to your eBay listings. They are small bite sized chunks which make it easy for buyers to find out key information. They are also crucial in helping buyers navigate complex categories or through pages and pages of listings to find the specific item they are looking for.

When it comes to handling eBay item specifics in Magento and M2E Pro, we have two options available to us. We have the simple method and the advanced method. In this guide we take a high level look at both, and in the next few guys we will look at both the Simple and Advanced methods in more detail so we can decide which is best for your business.

The simple method is as the name suggests the easiest way to handle eBay Item Specifics in Magento and M2E Pro. In the video above we nip over to eBay to have a look at the Item Specifics that exist on an existing listing from Ian at Spirit Footwear to see what we should add. We create our own product too which is covered in another guide. You should have your items already in Magento when it comes to adding your item specifics.