The team behind UnderstandingE
http://www.linkedin.com/in/matthewogbornehttps://plus.google.com/u/0/114611628820837945944/posts
Matt Ogborne
Co-Founder
Matt has run his own eCommerce business for 3 years, worked with two software companies Marketworks and eSellerPro & sole author of the LastDropofInk site.
He has worked with the majority of the UK’s largest marketplace businesses and helped brands such as Tesco Outlet & Office Shoes launch onto eBay UK.
His combined experience with both sellers and software companies alike gave him the brainchild that was UnderstandingE. Matt is now driven to change the landscape of Multi-Channel eCommerce forever.
http://www.linkedin.com/in/davefurnesshttps://plus.google.com/u/0/117326152495782524683/posts
Dave Furness
Co-Founder
Dave has worked in e-commerce for over 5 years now, originally working for a consumer electronics company in Manchester, UK.
Helping them to go from just using marketplace auctions to a business that turns over several million pounds per year and becoming a eBay Full Service provider, providing services to other companies to leverage the marketplaces. Richer Sounds is just one example.
After moving into consultancy work he is now changing the platform of multi-channel selling with UnderstandingE forever.
Sarah Jenkins
Sarah Jenkins leads the Customer Success team at UnderstandingE, bringing over seven years of hands-on experience in eCommerce support and account management. Before joining the company, she worked for a fast-growing multi-channel retailer in Birmingham, where she managed onboarding for more than 200 sellers across eBay, Amazon and Rakuten. Her role involved troubleshooting marketplace integration issues, running training workshops and building the retailer’s first knowledge base.
At UnderstandingE, Sarah is responsible for ensuring every new customer gets up to speed quickly and continues to see real value from the platform. She oversees a structured onboarding programme that includes one-to-one setup calls, video walkthroughs and weekly webinars covering everything from inventory synchronisation to order routing. Her team also monitors support tickets and works closely with the development team to prioritise bug fixes and feature requests based on customer feedback.
Sarah is a firm believer that customer success is not just about resolving tickets, but about helping sellers grow their businesses. She regularly publishes best-practice guides on the UnderstandingE blog and has developed a library of short training videos used by both customers and internal staff.
Tom Bradley
Tom Bradley is the Lead Developer at UnderstandingE and has spent the past decade building eCommerce integrations and scalable backend systems. His career began at a Manchester software house where he worked on order management systems for catalogue retailers. He later moved to a large marketplace aggregator, where he led the development of APIs connecting to eBay, Amazon, Magento and Shopify.
In his current role, Tom architects the core platform that powers UnderstandingE’s multi-channel listing, inventory and order management features. He is particularly focused on reliability and speed, ensuring that thousands of SKUs can be synchronised across multiple marketplaces without downtime. Tom also manages the development team and enforces a rigorous code review process that keeps the codebase maintainable as the product evolves.
Tom’s technical strengths include PHP, Node.js, MySQL and real-time data processing. He has contributed to open-source projects related to eCommerce middleware and regularly speaks at local developer meetups about API design and error handling in high-volume systems.
Rebecca Lane
Rebecca Lane leads marketing and partnerships at UnderstandingE, responsible for communicating the platform’s value to both new and existing sellers. Before joining the team, she worked for a digital marketing agency specialising in eCommerce brands, where she managed paid search, email campaigns and affiliate programmes for clients ranging from independent boutiques to enterprise retailers.
At UnderstandingE, Rebecca runs the content strategy, including the blog, case studies and social media channels. She has grown the company’s organic search traffic by more than 180% year on year and launched a monthly newsletter that now reaches over 15,000 subscribers. Rebecca also manages the partner programme, working with agencies, consultants and marketplace solution providers to expand UnderstandingE’s reach in the UK and abroad.
- Developed and maintains the UnderstandingE partner directory
- Coordinates joint webinars with eBay, Amazon and Linnworks
- Produces quarterly market trend reports for customers and prospects
Her focus is on practical, data-driven marketing that helps sellers understand exactly how multi-channel selling can increase their turnover without adding complexity.
James Carter
James Carter is the Product Manager at UnderstandingE and is the person who turns customer feedback and market research into a clear product roadmap. With a background in SaaS product management, James previously worked for a project management tool used by distributed teams, where he led the launch of several major features that improved user retention by over 30%.
At UnderstandingE, James spends much of his time talking directly with sellers, from one-person operations to large enterprise clients, to understand their pain points and workflows. He then works with the founders and development team to prioritise new features such as bulk listing tools, repricing rules and automated order splitting. James also runs beta testing programmes and gathers usage analytics to validate assumptions before committing development resources.
James holds a degree in Business Information Systems and is certified in Agile product management. He regularly writes internal product update notes and presents a quarterly roadmap webinar for all customers, keeping the community informed about what is coming next and why certain decisions were made.
