Like in real life, you need an identification on the Internet, whether you run a blog, a personal website or an eCommerce store — otherwise, you’ll never be found.
You want a domain name that people can easily recall and mirrors what you offer on your website.
If you fancy an odd name, thinking it’s more appealing, be wary of the danger that comes with it.
Also, consider the mindset of Internet users before you go and register that domain name.
Even though the Internet is everyone’s main source of information nowadays, it’s still considered by the many as a dark alley which they have to cross in order to get to the other side as there’s no alternate route.
People don’t just click on any website, especially if they look suspicious.
If your domain name ends with anything other than .com, .co or your local top level domain (TLD), such as .co.uk, .com.au or .com.de, among others, the cautious user is far less likely to visit your website.
They’re not paranoid, just being careful as they’re overloaded with news on data breach, identity theft and other security issues.
Stay away from the spammy kind
It’s important that your domain name is relevant to your website’s offerings.
If you’re selling dog clothes, for example, it would be senseless to have a domain name called www.buycoolstuff.abc.
Aside from the fact that it doesn’t say anything about dog clothes, you really can’t tell it apart from a spam website.
No matter how great the products you sell on your website, your spammy domain name will discourage visitors from converting into actual customers.
Think of a name which will instantly reveal what your website is all about, and consider an acceptable TLD too.
Ideally, your domain name should be short but friendly, professional but comprehensible, and unique but catchy.
Do not resort to using suspicious TLDs which spammers use for attacking websites.
Matt recently stumbled upon an email from people selling the following weird TLDs:
|Top Level Domain||Price|
|.art||€ 16.72 per year|
|.fun||€ 24.37 per year|
|.video||€ 25.13 per year|
|.men||€ 32.77 per year|
|.moi||€ 32.77 per year|
|.review||€ 32.77 per year|
|.social||€ 32.77 per year|
|.amsterdam||€ 45.00 per year|
|.ski||€ 45.00 per year|
|.baby||€ 83.19 per year|
|.eco||€ 83.19 per year|
You don’t need an expert to detect a domain name extension which was only created for spam activity.
Now now, we’re not saying that all of the new TLDs are out to spam. Yes, there are legit ones, too, but they can cost much more than those that we’re very much familiar with already.
Take advantage of your local TLD
Competing with other websites for search engine traffic is tough, especially those in the realms of .com and .co.
However, if you’re selling locally and not aiming for a global market, you’ll gain more from using your country’s own top level domain.
That will result in your website showing up faster in search results when people in your locality search for your product.
How did you come up with your website’s domain name?
Hope to hear from you in the comments.
To your continued success,
Dave & Matt