What’s Worrisome about Quirky Domain Names?

Howdy !

Like in real life, you need an identification on the Internet, whether you run a blog, a personal website or an eCommerce store — otherwise, you’ll never be found.

You want a domain name that people can easily recall and mirrors what you offer on your website.

If you fancy an odd name, thinking it’s more appealing, be wary of the danger that comes with it.

Also, consider the mindset of Internet users before you go and register that domain name.

Even though the Internet is everyone’s main source of information nowadays, it’s still considered by the many as a dark alley which they have to cross in order to get to the other side as there’s no alternate route.  

People don’t just click on any website, especially if they look suspicious.

If your domain name ends with anything other than .com, .co or your local top level domain (TLD), such as .co.uk, .com.au or .com.de, among others, the cautious user is far less likely to visit your website.

They’re not paranoid, just being careful as they’re overloaded with news on data breach, identity theft and other security issues.

 

Stay away from the spammy kind

It’s important that your domain name is relevant to your website’s offerings.

If you’re selling dog clothes, for example, it would be senseless to have a domain name called www.buycoolstuff.abc.

Aside from the fact that it doesn’t say anything about dog clothes, you really can’t tell it apart from a spam website.

No matter how great the products you sell on your website, your spammy domain name will discourage visitors from converting into actual customers.

Think of a name which will instantly reveal what your website is all about, and consider an acceptable TLD too.

Ideally, your domain name should be short but friendly, professional but comprehensible, and unique but catchy.

Do not resort to using suspicious TLDs which spammers use for attacking websites.

Matt recently stumbled upon an email from people selling the following weird TLDs:

Top Level Domain Price
.art € 16.72 per year
.fun € 24.37 per year
.video € 25.13 per year
.men € 32.77 per year
.moi € 32.77 per year
.review € 32.77 per year
.social € 32.77 per year
.amsterdam € 45.00 per year
.ski € 45.00 per year
.baby € 83.19 per year
.eco € 83.19 per year

 

You don’t need an expert to detect a domain name extension which was only created for spam activity.  

Now now, we’re not saying that all of the new TLDs are out to spam. Yes, there are legit ones, too, but they can cost much more than those that we’re very much familiar with already.   

Take advantage of your local TLD

Competing with other websites for search engine traffic is tough, especially those in the realms of .com and .co.

However, if you’re selling locally and not aiming for a global market, you’ll gain more from using your country’s own top level domain.

That will result in your website showing up faster in search results when people in your locality search for your product.

How did you come up with your website’s domain name?

Hope to hear from you in the comments.

To your continued success,

Dave & Matt

 

  

2 replies
  1. Will
    Will says:

    We own the .com, .co.uk and .uk version of our domain, and opted to use the .uk version when launching ~3 years ago – believing that it was more cutting edge and that our competitors would eventually switch to .uk from .co.uk. Unfortunately I think it has caused us unnecessary problems, but switching to the .com variation would now lead to issues with our Google rankings, so we’re at a bit of a standstill.

    The main problem with our domain is that nobody recognises the TLD. We give our suppliers our email address over the phone, ending only in “.uk”, and they repeat it back to us as “.co.uk”. I have had to correct people at least a few dozen times over the years.

    We thought that saving one additional character in our domain name (.uk vs .com) would be beneficial on Twitter, due to their character limit, but we realise now what a bad mistake that was. Twitter is absolutely no use to our business, it’s just a bot-filled junk yard of endless spam, and the .uk domain now haunts us in all of our marketing (both online and offline) because nobody recognises the TLD and no other companies seem to be adopting it either :(

    I liked the idea of making tons of new TLD’s available, but if so few are willing to adopt them I think that any sites willing to take that risk are only hurting themselves in the long run. We’ll probably switch to use .com as our main TLD this year because I don’t have much hope that .uk will become mainstream here, just to afraid to take that risk right now as we do have some sales coming in :)

    Reply
    • Dave Furness
      Dave Furness says:

      Hey Will,

      I’m sorry to hear this, if only you had found us sooner when you first got started. We have always said to use the .com or .co.uk (or your national TLD) in our tutorials for exactly the reasons you have mentioned.

      .com and .co.uk have become the brand names of the internet and that’s what people are now pre-programmed into putting into address bars. Anything outside of that just feels wrong or ‘dodgy’

      I would suggest swapping to the .co. or .co.uk and spending the time or getting an expert to ensure the URL re-directs are all in place for your .uk domain

      Reply

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