Smartphones Led Growth in UK’s 2016 eCommerce Sales

Howdy !

M-commerce is gaining ground fast.

Customers in the UK spent a total of £133 billion online last year, and majority of them transacted on their smartphones, according to the data of IMRG Capgemini eRetail Sales Index.

Based on the IMRG Index’s numbers, sales made via smartphones increased by 47% in December compared to the same month in 2015, while transactions on tablets reduced by 3%.

Justin Opie, managing director at IMRG, can think of two reasons that led to this phenomenon:

“The first is that Black Friday became an ‘online’ event in 2015, and this seems to have had a lasting effect on people’s shopping behaviour and preferences. The second is that sales through smartphones are continuing to grow at a very strong rate, which is increasing the times and places in which people can browse and engage with online retailers.”

Online shoppers spent £25 billion during the Christmas period, which ran from 13th November to 24th December; that’s a 16% increase from the amount which they spent in the same period in 2015.

As for which products sold the most, IMRG Index’s data show accessories as the best-selling category, with its online sales increasing by 38%, followed by lingerie (33%).

Online sales of gifts grew by 26%, as people continued to shop for presents online even on Christmas Day.

The online sales of footwear also increased by 21%, but that of health and beauty dropped by 3%.

Still, from the numbers we saw, 2016 was a good year all in all, don’t you think?

How much of your online sales were driven by smartphones?

We’d love to hear about your 2016 eCommerce journey, share it in the comments box below.


As always, to your continued success,

Dave & Matt


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