British homewares are getting a lot of attention this year, making up a quarter of the most searched terms online.
Washing machines, table lamps and toasters are among the top online searches in the UK, according to the data of retargeting company Criteo, which was obtained from 30 million online searches across UK websites linked to Criteo Sponsored Products.
Whilst the mentioned items are regularly purchased online and in-store, the data show a significant increase in mobile sales as 52% of the transactions took place on a smartphone.
It also shows a big change in people’s shopping behaviour which stems from their desire to experience both online and offline shopping.
Gadgets, apparel and footwear are not the only things that people buy in cyberspace; there’s high demand for perishable goods too.
As to why it’s important for retailers to correlate what customers are searching for online with their buying pattern, Jonathan Opdyke, president of Criteo Sponsored Products, explained:
“The 2017 search data is a testament to those changing behaviours. Items that we would once simply pop to the shops for such as milk and bread have become prevalent within people’s online searches, while bigger ticket items that we would typically want to touch and try are also making an appearance. Clearly, for retailers, it is no longer sufficient to have multiple channels: the store, website, app, catalogue. The key to success lies in connecting shopper journeys across all of these owned assets.”
Here below is the list of the Top 10 most searched terms in 2017
- Washing machine
- Single beds
- Fridge freezer
- Fancy dress
- Table lamps
We hope your product made it to the list. Assuming that is the case, are you taking any steps to turn a search into an actual sale?
We hope to hear from you in the comments below.
As always, to your continued success,
Dave & Matt