For those who have already started a business or those looking into it, one of the most common sticking points is the logo. It is often the most widely recognised ‘face’ of your business. Your logo will be widely used not just online, but on all correspondence for your business as a whole.
The importance of a good logo is really huge for your identity as whole, and perhaps even more so online as it is most often the first thing potential customers will see and learn to know you buy. Just look at these logos here, most if not all will be instantly recognisable to you.
The UnderstandingE Logo
At the top of this post you will see our own logo here at UnderstandingE. Both me and Matt love our logo. For what we wanted to portray, it looks good, is clear to read and has a great colour combination.
There is also the subtlety of the ‘plant’ theme. This portrays the growth of what we want to achieve with UnderstandingE, we want to grow your businesses on the multiple channels taking you from the grass roots to the top covering everything in between.
So if you have a general idea of what you want your logo to look like then we have a great story for you about how the UnderstandingE logo came to life and importantly how much it cost to be designed.
Some businesses in my experience have spent hundreds and in some cases thousands of pounds on designers and consultants to design their perfect logo.
This is fine if big businesses and brands have the sort of money to spend on a logo design, but we think it is never going to give them the return on investment for that amount of money.
More to the point small businesses and start-ups we know more than anyone have to be careful with their initial capital and it wouldn’t be wise for them to spend hundreds of pounds on a logo.
The Secret to a Great an Cheap logo
For those who haven’t heard of ODesk before it is in its simplest form a website where freelancers all over the work can advertise there skills and rates.
You in turn can scan through the freelancers available, find one that has the skills that you require. Alternatively you can post a job or task on the site and let the freelancers approach you if they are interested in doing the work for you.
So this is exactly what Matt did with the UnderstandingE logo. He had a brief ready of what he wanted the UE logo to look like, and posted the job onto ODesk. So a designer came and quoted Matt for the work that needed to be done.
The price surprised Matt at the time and surprised me when he told me shortly after. In total the UnderstandingE logo cost Matt $7.56 or £4.73 !! Broken down this was $5.56 for the editing work and $2 for the original file from an online site.
Let’s just say that again The UnderstandingE logo cost us $7.56 or just under £5!!
So what we saying is you too can get your perfect logo designed for an incredibly low price. Don’t get ripped off by design companies charging a ransom for work that you can get done for an absolute fraction of the price. Our one recommendation when using a freelancer from ODesk is to make sure your brief is as clear as humanly possible.
Don’t use slang, or words with two meanings etc, as if your freelancer doesn’t have English as a first language, you may stumble into some problems with translation and interpretation. By being as thorough and as concise as possible you will reduce any time spent on re-doing or re-explaining what it is you actually want.
So if you want a logo designing or want to see a whole host of other jobs that you can outsource to freelancers across the globe and get done for incredibly reasonable prices then check out this link here:
If you have found this post useful or have comments about your own experiences with ODesk then we would love to hear from you in the comments below.
Matt & Dave