A new breed of shoppers called Generation Z are changing the shopping norms which have been practiced for decades.
Born in the era of smartphones, Generation Z love that they have instant access to the information they need, hence the reason they think and communicate differently to their predecessors who had to get everything the hard way.
Generation Z are comprised of today’s kids who are constantly watching videos and engaging in online topics that interest them.
The common characteristics of Generation Z, and reasons that make them a unique group of consumers, are discussed here in detail.
It’s important to note, however, that even if they are glued to their mobile screens, Generation Z don’t eat, sleep and breathe Internet.
They gather information online, but they go to a physical location which allows them to experience it.
According to the data of IBM Institute for Business Value, 67% of Net-savvy Gen Z shop in physical stores most of the time while 31% of them sometimes do.
Influencers of Generation Z
71% of these post-millennials use their smartphones to watch videos on YouTube and Facebook.
Videos which show a new innovation or a radical approach to something never fail to capture the attention of these young people.
They especially like and follow the videos of normal folks whose interests are aligned with theirs.
Gamers geek out over the YouTube channels of their favourite online players, techies track gadget reviewers, DIY’ers follow tutorials, etc.
Video is only going to get more influential in the years to come because it is an effective medium for selling to Gen Z customers, who are going to be your key audience 10 years from now.
Earning their Trust and Loyalty
However important it is to your marketing strategy, a video can produce a detrimental effect if not used properly.
Blatant advertising on YouTube is a big turn off for Gen Z; they want videos which they can feel and relate to.
It’s not enough to feed them with your brand identity, you also have to recognise their identity.
Learn their language and find out what inspires them so that you can connect with them on a personal level.
That is the only way you can earn the trust of Generation Z, and even more so their loyalty to your brand.
Because they have endless options which are literally available at their fingertips, earning their trust and loyalty is going to take a lot of work.
However, once you see the result of your efforts, you’ll say it’s worth every bead of sweat.
What preparations have you undertaken to make your eCommerce store Generation Z-friendly?
We hope to hear from you in the comments below.
To your continued success,
Dave & Matt