In this interview with Hannah Hardiman who is responsible for B2C Seller Marketing – Cross Border Trade at eBay, Hannah answers the common questions for advanced international selling on eBay.
Questions About Advanced International Selling on eBay
Hit play on the video below to listen in:
The Questions & Answers Covered
Here are the questions & answers provided by Hannah. Matt has also added in his own comments below each reply to see how it affects you & your business.
Why should I go through the effort of customising my listings for international eBay sites?
On a basic level, customising your listings for international selling helps increase your sales.
Our research shows that sellers who list directly on our international sites generate up to 8 time more revenue per listing.
This is compared to sellers that simply offer international postage for their domestic listings.
Your listings also enjoy better visibility in search. Creating a more enjoyable shopping experience also likely means higher sales conversion.
So even though you can pay extra for the international exposure upgrade, you’re far better off if you list locally in that country (by 8 times!).
Do I need to open a new account to sell internationally? And do I need an international address?
No, you don’t need to open a new account or have an international address.
You can sell internationally from your existing eBay account, using your current business address.
On a serious note, to list internationally if you have no software in place, you would create the listing by going to the site you want to list on to and create the listing there.
For example if you’re a UK seller and wish to sell on eBay Australia, then you would go to eBay.com.au, sign in and list your products using the sell your item form on the eBay.com.au site rather than eBay.co.uk.
If you are using or want the software that you’re using currently to list internationally, look out for the ability to enable other international eBay sites.
This does vary from provider to provider (some don’t support this option at all). In M2E Pro this is built in and you can easily enable one or more of the 23 major eBay sites by going to “Sell on eBay > Configuration > eBay Sites” and then enabling the sites you wish to list to directly on.
Will I be charged additional insertion fees for selling internationally?
This depends on the type of eBay Shop subscription you have.
With an Anchor Shop subscription, you can list for free on most of our international sites.
A Featured Shop subscription allows you to list for free on many of our European sites and at a discount on many other international sites.
Have a look at our international selling hub for more information about Shop subscriptions – we’ll share the link with you at the end of the video.
If you check this page on eBay’s UK Seller Centre you’ll see the price differences between the insertion fees between an Anchor and a Featured eBay store. Also note that you only get 2,500 free listings for eBay USA & eBay Canada and then it’s $0.05 per listing (about 3 pence).
If I create a new listing on another eBay site, is this a duplicate listing?
As long as you list in the local language, your new listings on our international sites won’t be classified as duplicate.
If you do list the same products on eBay.co.uk, just make sure your listings don’t offer delivery to these countries as well.
Another good reason to translate your listings is to help increase your sales. Just as you search for items in English, your buyers search for items in their native language.
By listing in the local language, you increase the visibility of your listings.
This can be tricky depending on what sofwtare tool you’re using to manage your eBay listings, look out for the ability to create separate shipping profiles and a huge tip here is to name those profiles aptly, so you know which profile does what.
An example of a great name to call the shipping profile would be “Royal Mail + International – No AU”, you’ll then know that it’s got Royal Mail options, it’s set up for international delivery, but Australia (the AU part) is removed.
How can I translate my listings?
If you don’t speak your buyers language, there are 3 ways to translate your listings:
1. Use a free online translation tool. You can also use these services to help you answer questions from new buyers.
2. Outsource translation to a specialist service. Or,
3. Work with a listing creation service that can list your items as well as translate them.
Whichever option you choose, make sure you focus on creating quality titles in your buyers language.
This can help your listings to appear higher in search results.
These are pretty good for most product descriptions, however remember that your listing titles are the #1 reason why your products are found in the first place, so ideally these need to be translated by a human or at least checked by a human afterwards.
On the topic of outsourcing, there are massive economic disparities across the world, so what £10 means to you in the UK, could mean £20 (or wayyyy more) to someone in a different country. Myself & Dave are working on the ultimate guide to outsourcing, so you can learn from the mistakes we’ve made and this will be released in the new year (2014).
If Im listing on an international eBay site, which delivery option should I select?
When listing on our international sites
you can choose delivery from abroad under the domestic postage options.
Here’s a useful tip. By using a tracked postal service or electronic delivery confirmation, you and your buyer have visibility around order status and delivery date.
Will negative feedback about delivery times affect my Detailed Seller Rating?
Your international sales are rated on a regional basis, for example France, Spain and Italy, and don’t affect your Detailed Seller Rating in the UK.
Here’s another tip: if you’ve resolved a dispute with a buyer, you can ask them to remove negative feedback.
How do I manage returns from other countries?
Returns depend on the country you’ve listed in.
As a business seller, you have to meet distance selling requirements for the country you’re selling to. Make sure you inform buyers about their right of withdrawal in your returns policy.
You’ll need to refund buyers for the item price and original postage costs for most Buy it now purchases if they withdraw from the purchase within the allocated time period.
Make sure you also meet obligations to buyers for faulty and damaged items.
We’ll see what we can do over the next few weeks on this topic for you.
Final words from Hannah
The key take-away is that if you list locally on the international eBay sites is that you’re likely to see 8 times more revenue per listing. That’s a whopping difference and while more work to create the extra listings for each site, we now know that the effort is now worth it.
In the below image you’ll see the online market size for 2012 and also the growth rate forecast for online retail 2013-2017 across the globe:
International selling or Cross-Border-Trade as you’ll hear bounded-around goes a lot deeper than just these tips, over the next few weeks as suggested above, myself & Dave will locate & interview more experts on this topic for you.
Matt & Dave
We’ll show you how to build your own multi-channel software using Magento to sell onto eBay, Amazon, Play & Rakuten.
Compared to 2nd Generation software providers you could save thousands of pounds each year.
You can start today for free, we’ll show you how and there are over 60 video guides waiting for you: