Just one more day to go before Black Friday.
Tomorrow marks the day you start doubling your average daily sales, for it ushers in the profit-generating holiday season.
In addition to your hot deals, well-stocked inventory and reliable carrier service, be sure that your shopping cart is ready for the Black Friday bonanza.
What we mean by that is, do not give your customers any reason to abandon their shopping carts and deprive you of that sale which every seller covets.
Cart abandonment obstructs the upward movement of your sales from Black Friday all the way to Cyber Monday, but if you look at it from a customer’s standpoint, you can keep it from happening.
Why do Customers Abandon Their Carts?
Nobody wants a tedious checkout process, whether it involves filling out a long form or being made to go from one page to another.
The easiest way to send your customers away to your competition is to ask them to register to your website before they can make a purchase.
Make your checkout flow, customer-friendly by giving your customers the option to check out as a guest or as a registered member of your website.
Another reason people abandon their carts is the page load time.
If it takes forever for your checkout page to load, whether on desktop or mobile devices, then buyers will opt for another site which loads faster.
According to eCommerce specialists, the cart abandonment rate on mobile devices in 2015 hit 76%, which was higher than the 70% abandonment rate on desktop.
That goes to show that majority of online shoppers use their phones or tablets to make a purchase.
We’re much aware of that, hence our course on creating a responsive website design.
It’s really important to have a website interface which automatically adapts itself to the user’s screen size.
Making Essential Info Available
Once a customer fills their shopping cart with items from your store, getting them in the checkout process doesn’t take so much.
The fact that they were able to pick items they like means that you did a great job preparing your products for Black Friday.
Next to spotting great deals, though, they want a clear return policy and shipping cost.
If they find out that you have hidden shipping charges, they’ll be gone faster than you can say wait.
In order to gain a buyer’s trust and loyalty, you need to be transparent with this crucial information.
Aside from that, adding positive testimonials or customer feedback to your checkout page can help increase your sales too.
The opinion of people who have actually used the products that you sell can strongly influence the purchasing decision of a new customer.
So roll out those reviews and see how they persuade online shoppers to spend in your store.
Now, just in case someone abandons their shopping cart tomorrow, don’t fret. Learn how to recover it from John.
As always, here’s us wishing you all the best and success!
Dave & Matt