PR Firms Leak Date of Amazon Prime Day 2019

PR Firms Leak Date of Amazon Prime Day 2019


No secret of Amazon’s can be hidden for long, especially one that concerns Prime Day.

Just like the accidental leakage of the official date of Prime Day 2018, this year’s date for the much-awaited annual sales event leaked out again, but it wasn’t the eCommerce giant’s doing.

PR agencies disseminating emails about Prime Day deals have let the cat out of the bag.

According to Real Homes, a website that offers home improvement services, a PR agency sent them an email offering a deal. When they asked if it was part of the Amazon Prime Day, the sender replied:  

“Yes, this is part of Amazon Prime Day deals on July 16th. The promotion will run July 16th to 17th.”  

The firm later contacted them explaining that the deal they were referring to was actually for last year.

Although it was very lame, that excuse was enough to clue you in on when Prime Day is happening. Besides, would you offer a potential customer a deal that was meant for last year?

We thought so.

Going back to the dates in the email received by Real Homes, chances are 15th July would be D-day since Amazon launched Prime Day on a Monday for the past two consecutive years.

Prime Day 2019 could last longer than last year’s

Amazon’s fourth annual Prime Day lasted for 36 hours and produced a total revenue of $4.19 billion, according to Statista.

These figures are expected to go higher this year as plenty of sellers will most likely roll out their best deals in the run up to Amazon’s most important shopping event. To cite a concrete proof, technology magazine T3 received an email from a PR firm offering them a Prime Day deal which will run for an entire week. T3 wrote:

“The Amazon Prime Day 2019 date has leaked for a second time in less than a fortnight. This time it has been confirmed as falling somewhere between Friday, 12 July 2019 and Friday, 19 July 2019. That information was sent to T3 by a PR agency looking to promote its client’s product which, it wrote, ‘will be 50% off for Prime Day (7/12 – 7/19)’”.

Amazon has not issued a comment on any of the leakage reports, but their marketplace sure does offer extensive price cuts these days.    

Are you ready to launch your Prime Day deals? We’d love to hear from you in the comments below.

As always, to your continued success,

Dave & Matt

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