It’s that time of year again when everyone’s game for some spooky fun, and all ready to spend for it.
Halloween is one of those exciting occasions where you can get creative with your merchandise to draw attention to your online store and increase your sales.
According to a new survey conducted by the National Retail Federation, the total spending on Halloween related products for 2018 is expected to reach $9 billion, and you certainly want a big slice of this pie.
However, you don’t have to resort to candies, pumpkins and costumes to get into the fright vibe, especially if these aren’t part of your inventory. Just present your product line in a way that’s fit for the occasion.
Wondering how that can be done? Here are some helpful ideas.
Create Halloween-themed Email Campaigns
Start sending Halloween-themed email campaigns to your mailing list, and get them excited about the must-grab deals and discounts on your website.
Try to avoid the hard sell, though, and instead create a sense of urgency by using captivating subject lines and images.
Now now, don’t forget to include that promo code.
Decorate Your Website with a Scary Banner
Of course, you don’t want anything gory. Your website banner has to be stylishly eerie, and it must highlight your hot deals.
Going back to creating a sense of urgency, why not add a countdown timer to urge shoppers to start their Halloween shopping early?
There’s something about timers that interestingly switches on the “buy now or never” button in people, hence a useful tool for driving sales.
Share a Tale on Social Networking Sites
Tell some gripping stories about your product in the days leading up to Halloween through shoppable images, which you can post on Instagram, Pinterest, Facebook and many other social sites.
Images never fail to pique one’s interest; potential customers will be scouring your website and placing orders before you know it.
You can even feature a step-by-step video tutorial showing how the item that you’re selling can create a perfect Halloween outfit, party, décor , etc.
Hold a Q & A Contest
This is a continuation of the previous advice, which is unquestionably effective in generating customer engagement.
Hold a pop quiz on Instagram, Facebook or your own website, enter those who get the correct answer into a draw, and then randomly select the winners and reward them with Halloween-inspired items.
Doing so allows you to hit two goals at once: create customer interaction and gain insights into what they think of your product
Surprise Shoppers with Sweet Treats
You’ve probably seen a child’s eyes widen at the sight of a trick-or-treat candy bag. Well, this is the same reaction that you’ll get from your customer if you put a surprise treat in their package.
A small trick-or-treat bag with a thank-you note, preferably handwritten, will go a long way towards achieving customer loyalty. If the recipient is a valuable customer, you may even want to include a discount code for their next order.
This gesture, though small, will strengthen your relationships with your customers.
There goes our list of marketing tips that will surely benefit your online business this Halloween season.
How are you preparing for the spooky day? We hope to hear from you in the comments below.
As always, to your continued success,
Dave & Matt