For a lot of people, the whole point of shopping with their smartphone or tablet is to be able to obtain what they want without any hassle.
However, downloading and installing an app to their mobile device in order to search and select a product is no different to waiting in a long checkout queue; an obstacle still exists somewhere.
So to make online consumers’ purchase journey easier and faster, not to mention enjoyable, Magento Commerce unveiled the Progressive Web Applications (PWA) Studio, a suite of tools which developers can use to build online stores that behave like apps.
Unlike mobile apps, which are written in a unique programming language, PWA are written in standard web languages, run in web browsers, and do not require installation.
This should come as good news to you if you’re selling through the Magento platform because the front end of your eCommerce website will soon run at lightning speed on mobile devices.
PWA Studio couldn’t have come at a better time, especially considering that mobile commerce is growing at a rapid rate. According to a study conducted by research company Forrester, m-commerce will contribute to half of overall retail sales by 2022.
Using PWA Studio to address eCommerce issues
Magento’s new set of tools aims to address the need of online sellers to increase their sales and customer loyalty, through a faster page load time and a seamless transition from search to checkout.
Jason Woosley, SVP of Product & Technology at Magento Commerce, explained:
“PWA Studio will provide developers and merchants with the tools they need to compete and deliver the convenience and utility of a mobile app combined with the searchability and buying experiences they get from their desktop experiences.”
The core features of Magento’s PWA Studio include:
- Tools to personalize content and add local preferences;
- Build and manage all channels and experiences via one code base, one deployment and app;
- Intuitive user experience with innovative commerce and CMS theming;
- Modularized component architecture to help drive opportunities for extension resellers;
- Purpose-built developer tools for fast prototyping, helpful debugging, rich feedback, and increased productivity
Excited already? An early adopter program will be available this summer.
As always, to your continued success,
Dave & Matt