‘Tis the season to bring home a real Christmas tree without chopping one down.
How’s that possible? Through Amazon, of course!
The online retail giant announced recently that they’re going to start selling fresh 7-foot trees on their online marketplace starting in November.
Maintaining family Christmas traditions, which include shopping for the perfect tree, should be fun not laborious.
By shipping live Douglas firs and Norfolk pines straight to their customers’ doorsteps, Amazon are saving them the trouble of driving down to a tree farm, cutting down and transporting a fir or pine to their homes.
Amazon shoppers can get a discount on trees, wreaths and garlands in November, plus Prime-eligible items will be shipped for free.
Also, the company will accept pre-orders and let their customers choose their preferred delivery date. Once the transaction has been finalised, the tree that was ordered will be delivered 10 days from the time it was chopped down to guarantee freshness.
Amazon are in competition with third-party sellers
Amazon sold holiday trees below 3 feet last year, but third-party sellers on their platform sold bigger ones.
This year marks the first time that the company will offer taller trees and be in direct competition with independent sellers.
When asked what inspired them to offer more tree varieties, Amazon said:
“Given the popularity among customers, we increased the assortment.”
With their new offerings, Amazon may soon change the way people buy Christmas trees during the holidays, but the National Christmas Tree Association (NCTA) think otherwise.
They say only one or two percent of the 27 million real trees sold last year were bought online.
Instead of considering Amazon a threat, Tim O’ Connor, executive director at NCTA, said:
“We see their entry into the market as offering consumers another option to purchase a real tree to make their Christmas special, better for the environment and support local Christmas tree growers.”
With the holiday season upon us, do you plan to take advantage of the opportunity to sell live Christmas trees on Amazon? Share your thoughts with us in the comments below.
As always, to your continued success,
Dave & Matt