Key Dates in 2019 for Online Sellers: Holidays from July to September

Key Dates in 2019 for Online Sellers: Holidays from July to September


How’s your selling spree going so far? We’re almost to the third quarter of 2019, so don’t lose your momentum because a series of holidays from which you can gain additional revenues is coming up.  

Aside from the much anticipated Amazon Prime Day, there other important dates that will help propel your sales beyond your target. Here below is the list of key dates to prioritise from July to September.

  • 1st July, Independent Retailer Month is an annual celebration of UK’s local retailers. There’s no better way to sell more than by showcasing your products as early as possible. Run an email marketing campaign a month before this date which highlights new products or special offers that your customers can look forward to buying at your online store.  
  • 1st July, Wimbledon is many brands’ favourite bandwagon to hop on during the month of July because it can easily draw attention to their store. This is especially true for online sellers of sportswear and sporting equipment. If you have an entirely different product line, though, you can still stay relevant by adding tennis-inspired items to your inventory.   
  • Mid-July, Amazon Prime Day doesn’t have a specific date yet, but it’s never too early to fuel anticipation in expectant customers with well-crafted emails. Be sure to mention the deals that you’re going to roll out incrementally on the days leading up to this important eCommerce event.      
  • 2nd August, Edinburgh Fringe Festival may be concentrated in Scotland, but offering stuff which festivalgoers might need on their trip will prove to be beneficial for your online business.  
  • 19th August, World Photo Day is celebrating its 10th year and will surely be participated in by millions of people worldwide. Does your product line include camera equipment, digital picture frames, or novelty items that are relevant to the occasion? If you answered a confident ‘yes’, then you surely have an edge over your competitors.       
  • 26th August, Summer Bank Holiday calls for a lot of fun activities as it marks the transition from summer to autumn. Everyone will want to head to the beach one last time while making sure that their wardrobe is ready for the coming chilly days. Letting them know that all their needs are readily available at your online store will do your business good.
  • 2nd September, Back to School trends are most lucrative for online retailers, so keep an eye out for what high schoolers and college students are eyeing for the coming school year. Conducting a poll on your eCommerce site in addition to product research will even help you gain a deeper insight.   
  • 8th September, Great North Run is the largest half marathon not only in the UK but the world, and hence running enthusiasts should be urged to shop for the essentials before they race to the finish line. Aside stocking your inventory with the necessary items, you also want to post a checklist of running must-haves on your website to make it easier for your customers to spot what they need.
  • 20th September, Rugby World Cup fans will be bearing the team that they’re rooting for not only in their hearts but also on their shirts, caps, and wristbands, among many others. Adding these types of merchandise to your inventory and informing your potential customers early on through email and social media is a sure-fire way to skyrocket your sales.

Is your online store ready for these nine important eCommerce dates? Let us know in the comments below.

As always, to your continued success,

Dave & Matt    

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