JD.com Features British Brands on Pop-up Store

Howdy !

Today we bring good news to all of you who are looking at exploring additional revenue streams and expanding their customer base.

The demand for your products—that is to say, anything Brit—is very high in China, so much that Chinese eCommerce giant JD.com in partnership with the China-Britain Council launched a “Best of Britain” pop-up store on its website.

Launched on JD.com’s cross-border platform JD Worldwide, the pop-up store will feature a range of high-quality British brands; some may already be familiar to Chinese consumers, while others might be new to them.

Gaining access to one of the world’s economically influential countries is a big step towards the global success of your brand.

Kaisi Li, deputy general manager at JD Worldwide, reaffirms that with this statement:

“Many brands and retailers in the UK do not yet know just how easy it is to sell their products online in China, and how big the potential market is.”

He further added that UK retailers aren’t required to register their business in China, and neither do they have to worry about warehouse setup and logistics.

“With our end-to-end cross-border eCommerce platform, JD Worldwide, they can start selling to consumers in China quickly and easily,” Li said.

What can you sell?

The Chinese associate British products with top quality, knowing that everything that comes out of the UK passes strict quality standards.

However, just like everyone else, they too have their own favourites; Brit cosmetic and beauty products are high on their list.

To give in to that wish, JD.com will focus on those categories for the first eight weeks, featuring products like Argentum, Barry M, Bronnley, Cowshed, and The Organic Pharmacy, among many others.

The eCommerce company said Argentum decided to launch its flagship product on its site after it drew lots of positive feedback during the initial market test for “Best of Britain”.

September will see the entry of baby and maternity products and then other categories will follow later in the year.

Since your brand won’t be displayed permanently on JD.com’s pop-up store, it will be wise to put out your best-seller or a limited edition item to engage potential customers, and eventually get them to buy from you.

That leads to happy days!

Click here to learn how you can sell on JD Worldwide.

Share your thoughts with us in the comments section below.


As always, to your continued success,

Dave & Matt



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