How are your product ratings on the Amazon marketplace?
If it has 4 stars and above, you’re in luck as it could likely land on one of the shelves of the first Amazon 4-star store, which only sells top-selling items from the Amazon website.
Located in Manhattan, New York’s Soho neighborhood, Amazon 4-star is the online retail giant’s way of reinforcing their bricks-and-mortar presence, showcasing a slew of products that reflect what their customers are buying and loving.
All the items on the shelves had a rating of 4.4 stars, on average, and more than 1.8 million 5-star customer reviews when the store opened last week.
These figures are subject to change though, depending on the current ratings and prices of the featured products on Amazon.com.
Aside from a product’s list price, ratings and reviews, each digital price tag on the shelves also displays Prime rates and savings for Amazon Prime members.
A unique way of drawing shoppers’ attention
To make shopping at their new physical store fun and easy for customers, Amazon have their merchandise arranged under uniquely labelled sections.
One part of the store is labelled “Most Wished For”, a collection of products most added to Amazon.com Wish Lists; another says “Trending Around NYC”, as it displays hot products that NYC-area customers are buying on Amazon.com; then there’s “Frequently Bought Together”; “New and Trending Toys”; and “Amazon Exclusives”.
Initially, the store sold items from the most popular categories on the Amazon website, such as devices, consumer electronics, kitchen and home appliances, toys, books, and games.
As soon as the company have identified which products on their website garnered 4 stars and above, they got these into Amazon 4-star.
Card games,skillets, fitness equipment, and Amazon’s own private brands are amongst the top features of the store.
Aside from a new store that enables shoppers to experience the joys of online and offline shopping, Amazon are currently operating three cashierless convenience stores and a number of brick-and-mortar bookstores across the US.
What’s your take on the company’s speedy brick-and-mortar expansion? We’d love to hear from you in the comments below.
As always, to your continued success,
Dave & Matt