This is not a short video by any means at over an hour long, however you will gain a deep insight into search at eBay works. Which is important for any serious eBay seller to understand how the results are returned to your buyers on eBay and the cassini search engine.
The part of the presentation I personally found the most useful is the questions & answers section that starts at about 49 minutes. While Hugh dodges specific questions, the answers are quite intriguing.
It’s presented by Hugh Williams who previously managed a large R&D team at Microsoft’s Bing and is now eBay VP of Experience, Search & Platforms and some of the numbers included are just crazy.
In this video you’ll learn the following:
- $75.3 billion products sold on eBay in 2012
- The basics of how a search engine works
- Why search keywords are important & the same for pictures
- Why the new eBay search engine is called Cassini
- How the eBay description is used
eBay Best Match 101
We also covered eBay Best match in one of our coffee mornings and if you’d like to know more about eBay Best Match, the factors that influence your rankings, we’ve included the video from the coffee morning below for you.
The full article that accompanies this video can be found here: https://understandinge.com/ebay-best-match-101-coffee-morning/
If you have any questions, just use the comments box below,
Matt & Dave