Having gone through the Ultimo Design Treadmill the next logical part it optimising your site for business. I know the course was not an SEO one but this is the next logical step. Many member’s on here will have a team or out sourced their `SEO work’. But some of us are just starting to grow and I would like to open up the discussion in relation to SEO and site performance / design.
I recently got SEO report on my site from Woorank which surprised me. Some of the issues might be newbie stuff others I cannot find a straight answer.
So without going through the positive aspects of my site as that is pointless. I would like to open up what’s wrong with it and look for the easiest way to fix it (if it’s worth it).
Some of you might say the explanation is already provided by the report, and I guess your right. But some items might not work with the Ultimo theme. I have no idea why they use so many inline css styles that is a big “No” in the web design world. But I guess they have a reason as they are good web designers. Not sure if it is to do with updating or something else.
I have listed item in Red as important and Amber Semi Important. I guess what I am asking should I shove this to the back of the cooker on simmer. Should I outsource it to a SEO junkie on Fiverr? I see they offer a whole host of options re SEO at a good rate; but is it worth it? Or is it a pile of crap?
What can I do myself that is worth me investing my time and effort v Outsourcing?
I am interested in feedback from other forum member’s and Matt / Dave
My Page Rank is Very low:-
“Your website’s PageRank is very low;
“PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The
PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.
Websites with a high PageRank are crawled more frequently and their outgoing links have more passing juice.”
Title Home Page
Ideally, your title should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.
Your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.
This is the number of pages on your website that are indexed by Google™.
The more pages that search engines index, the better, as this offers more opportunity for your website to be found.
A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site’s XML sitemap and submit it to Google™. You must also build backlinks to your site’s internal pages to help Google™ bots crawl and index your web pages. Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site’s indexed pages.
Your website is missing a rel=”Publisher” link to your Google+ Page. This type of authorship markup is great for your brand. It ensures that your company is featured in SERPs, as opposed to only individual authors as is common with rel=”Author”.
Underscores in the URLs
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (theseare-hyphens) to optimize your SEO.
While Google™ treats hyphens as word separators, it does not treat underscores as word separators.
Your website does not have a blog.
In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits. Starting a blog is a great way to boost your SEO and attract qualified visitors.
Use these great tips to boost the SEO performance of your blog.
The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.
I have no idea what this is ?
This page does not take advantage of Microformats.
A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.
Thanks to microformats, Google™ regularly improves its presentation of search results.
I have no idea what this is ?
This page does not take advantage of Dublin Core.
Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.
Is this an Ultimo issue ?
Too bad, your website is using inline styles.
Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing.
Make sure you have opened social media profiles on Facebook, Twitter, LinkedIn, Google+ and other sites that are of interest to your customers. Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.
Note: This data represents social media influences from your website’s URL, it does not represent data from specific brand pages.
Missing profile on Google My Business™
Missing profile on Foursquare™
Missing profile on Yelp™
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!
It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.
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