I would like to see a set of guides covering email marketing combined with social media.
Which ones to use how to link them up.
Are they worth it
Facebook Business Page (Is it worth the effort?)
Etsy (if applicable)
I guess i mean covering the ins and outs of marketing and doing what is needed on a shoe string budget.
Are there any big winners or some to avoid
Never become Co-Pilot of your own life!
Trying to cover marketing is a hell of a topic, as different styles suit different businesses and different product types. Also our core focus has to remain on the process of Magento & M2E Pro for multi-channel not at this stage getting side tracked with the behemoth that is web/email/social marketing.
As I mentioned in the coffee morning on Tuesday, for all things social marketing then Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Is about as good as it gets for what to do and what not to do on the social channels, also full of Case studies to show you exactly what has worked, and what didnt.
For a young business however it can become very easy to fall into the social media time trap where it just sucks up a lot of your resource. So mine and Matt’s recommendation is always to start with e-mail marketing. It is a proven method which still works to this day, when executed properly.
I know you made a comment about people hating spam, which is incredibly true, which is why you have to ensure yours is not seen as spam. By emailing customers who have agreed to receive your email, and only emailing them when you have something to bring value to them regarding something they are interested in.
If you fancy going down the email route, then this book from John Hayes will also give you a lot of good actionable advice: A Crash Course in Email Marketing for Small and Medium-sized Businesses
Hopefully sometime in the future we can examine marketing a little more. Mine and Matt’s general feeling is that social is fantastic and one day will be Huge (even bigger than it is now) but for e-commerce it is not quite there yet.
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