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Trouble with Google when migrating website to Magento with the same domain name as previous website
TrixieLixie
Cardiff

New
June 23, 2015 - 8:05 pm
Member Since: October 31, 2014
Forum Posts: 2
sp_UserOfflineSmall Offline

Hi All,
We are considering migrating our website from an EKM/Channel Grabber package to a new shiny Magento/M2P one, keeping our domain name in the process.
One of our main concerns is regarding the almost instant Google realisation that all our old webpages have suddenly become 404 as there is no way we could bring the old webpage names into a new set up. As we would have to point our domain name to our new webpage instantaneously, work arounds using 302 redirects seem to be irrelevant. How do we avoid bad Google karma?
Thanks in advance

Reichard
USA

Excellent
June 23, 2015 - 8:20 pm
Member Since: June 12, 2015
Forum Posts: 38
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When creating “new” products in magento, if no url_key is specified it creates a url key based on product name – example, 9oz paper cups becomes visible at BASEURL.COM/9oz-paper-cups.html

If during the process of importing your existing product base (that google is aware of) into magento, you specify the existing url key in the attribute url_key on the magento side, your product should appear at the same url from Google’s perspective and you might avoid 404’s and 301’s entirely. Therefore, when you cut over little will change URL-wise.

If your existing site has a more complex way of referencing product pages, rather than SITE.COM/PRODUCT.HTML you may have to implement 301 permanent redirects on a load balancer. Google does not penalize for a 301, they just perform an update saying “Oh, content has moved”.

We have had to do many many 301’s on our load balancer to try to preserve hard earned/bought search rank for thousands of products. It’s a pain but it can’t be overlooked. I hope this helps and I hope you can find a straightforward approach. There is usually a big nasty spreadsheet involved but constructive use of formulas can be a lifesaver.

The following users say thank you to Reichard for this useful post:

Dave Furness, TrixieLixie

''The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.''

TrixieLixie
Cardiff

New
June 25, 2015 - 9:44 am
Member Since: October 31, 2014
Forum Posts: 2
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Hi Reichard
Thanks for the reply, our previous website has .asp pages so we can’t import the names into Magento. We are not quite sure know how to implement the load balancer idea, it this something you can use if you have your own server?
Frankly, I am staggered that there is no one else out there that hasn’t encountered this Google issue.
We certainly are not prepared to migrate to a nice Magento website if the upshot is that we lose all our page rankings, that’s just website suicide.
Cheers
Stewart

SimonY
Member
June 25, 2015 - 11:52 am
Member Since: May 15, 2014
Forum Posts: 235
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Stewart,

Plenty of people have to deal with redirecting webpages/sites daily, you are not alone in encountering this.

It’s a shame that the current pages are .asp but that shouldn’t stop you from moving websites! Once your Magento website is ready you can implement what Reichard alluded to….a big list of 301’s to redirect everyone including Google to your new pages.

We’re about to do the same moving from a static site to a Magento site. We don’t have the .asp issue but the old URL’s are ridiculously long and unnecessarily complex so we will redirect to the nice clean Magento URL’s on launch.

Phase 3 in this guide is useful for outlining what you would need to take into account.

Hope that helps somewhat

The following users say thank you to SimonY for this useful post:

TrixieLixie
Reichard
USA

Excellent
June 25, 2015 - 3:59 pm
Member Since: June 12, 2015
Forum Posts: 38
sp_UserOfflineSmall Offline

I don’t want to link to outside content but I recommend you google search the phrase “implement 301 redirects apache web server” and click on the first couple of results.

As long as you have full access to your server, wherever it may be located, you can implement these redirects on a very low level – before the request even “hits” magento the server will redirect to the URL of the new product. You generally need to make a 2 column csv file, original url and the redirect.

It will probably look something like this when you paste it in the file in Apache:
Redirect 301 http://www.domain.com/category…..edpage.asp http://www.domain.com/product.html

I don’t think the server cares whether the initial request is to .asp or .pdf .xyz etc.

For what it’s worth I have an in house Java programmer who flips fancy bash scripts off the back of his hand with abandon and implemented all of my redirects for me in minutes. I didn’t actually do this myself but I am pretty sure what I have mentioned here is conceptually sound. Please double-check me though.

All the best,
Reichard

The following users say thank you to Reichard for this useful post:

TrixieLixie

''The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.''

 

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