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Is it hard keeping High performance standard on Amazon ?
Nicholas

Excellent
January 28, 2015 - 6:08 am
Member Since: January 26, 2015
Forum Posts: 39
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I’ve read that Amazon is extremely strict, therefore to keep up with their performance standard basically must bend backwards if not more.
I don’t have experience selling on Amazon, so it would be good to hear from fellow community members.
Is it really that easy to get Banned (lifetime) in case the performance drops ?
One thing that concerns me the most is, when the product is SOLD but its actually out of stock.
P.S.
eBay seems to be alright, especially with their new DSR policy it’s not that hard to stay on track.

Thanks!

Steve S
Member
January 28, 2015 - 10:34 am
Member Since: October 29, 2013
Forum Posts: 271
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Hi,
Don’t want to scare you – but yes – be prepared to jump through hoops. If you are willing to – it can be a good source of sales.
We have learned from bitter experience – and no longer sell on Amazon.

I know Matt & Dave are creating a (probably terrific) set of Amazon guides – but I think sellers need to be aware of the difference between trading via eBay and Amazon.

Steve

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Dave Furness

Founder
January 28, 2015 - 11:25 am
Member Since: July 19, 2013
Forum Posts: 4606
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Hi Nicholas,

Amazon is an interesting one. Matt uses the analogy that Amazon is more like a woman. If you behave then she will be nice to you and everything will be great. But if you screw up she will give you a slap, and she has little patience so you do have limited chances.

But this shouldn’t put you off selling on Amazon as the potential is huge! You really have to break one of their fundamental rules in order to get banned for life out right!

Just like eBay, Amazon has its own metrics to help you see how you are doing and where needs improvement. Overselling is more than likely going to happen at some point when selling multi channel. You just need to make sure your processes are good and you have checks in place to keep these to a minimum.

Hope that helps a little

Dave

Every expert was once a beginner

Steve S
Member
January 28, 2015 - 11:40 am
Member Since: October 29, 2013
Forum Posts: 271
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Haha, I like the analogy Dave –
Val has just added – “yeah, if she’s a woman, she’s a b*tch !!

All I wanted to do was give others a ‘heads up’ so they are aware of the stringent criterias before entering the arena.
And yes, do agree that it is a huge marketplace.
I just wish we had you and Matt 2 years ago – with your excellent guides.

All the best
Steve and Val

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Dave Furness

Founder
January 28, 2015 - 11:45 am
Member Since: July 19, 2013
Forum Posts: 4606
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Ha ha Val is probably dead right! We’ll call Amazon a ‘High Maintenance woman’ ;)

Dave

Every expert was once a beginner

SimonY
Member
January 28, 2015 - 1:51 pm
Member Since: May 15, 2014
Forum Posts: 235
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Steve,

Can you elaborate? Would be nice to know what performance criteria you found to be difficult and ultimately what made you leave the marketplace.

Simon

Steve S
Member
January 28, 2015 - 2:15 pm
Member Since: October 29, 2013
Forum Posts: 271
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Hi Simon,
Here’s what happened to us (approx 2 years ago).
We were new to Amazon, and sell clothing (considered a gated/high risk category) by Amazon.
It was the run up to Christmas. One jacket we were selling was low on stock, and we had ordered more from our supplier. They had been dispatched (during bad weather) and were held up, but we expected them to arrive the next day.
Our account was set to dispatch within 1/2 working days (our usual time).
We got the majority of orders out, but 2 of the orders where sent out on day 4 (2 days late). In retrospect, we should have been devious and just marked them as ‘dispatched’ in the system, but we are too honest and wanted to have our stock ‘in house’ before we made such a commitment.

Anyway – we woke the next morning to an email from Amazon, telling us our account had been closed due to poor performance, and they were keeping the last 2 weeks turnover from sales for 90 days. There is nobody to communicate with or speak to, but they do allow you to send an appeal (which apparently is just a formality, as they have not been known to reverse their decision). We explained everything, in detail, with proof of our supplier having sent the consignment etc, but it did not help. Our customer feedback had been excellent, and as Amazon ‘do not communicate about their decision process’ we could only conclude that it was the 2 late deliveries, combined with being a new seller in the ‘gated’ category.
However, we did receive our funds after 90 days.

I know there are thousands of sellers on Amazon, successfully trading, and perhaps ours was just bad luck.
I just think others should be aware of how seriously Amazon takes delivery schedule statements etc, and ensure they set their account to allow for such occurrences.
Again – it would have been very helpful to have Guides to such things, as we thought Amazon trading was just like eBay – which is where Ue comes in.

Not trying to scare anyone off selling on Amazon – just ensure you give yourself ‘wiggle room’ on dispatch, or anything else that can come back to bite you!
Regards

Nicholas

Excellent
January 28, 2015 - 8:04 pm
Member Since: January 26, 2015
Forum Posts: 39
sp_UserOfflineSmall Offline

Thanks for the reply. I’ve been thinking on and off about starting selling on eBay. But considering they are such a strict company, mostly likely something will happen and I will get burned. I sell FBA, so no point of risking an account.

I really know I am missing out on a BIG chunk of sales, to me it seems Amazon tries to push everyone into FBA as its more profitable for them.

—————————————————————————————————————————————————————————————————————————–

Basically the only way left to sell is Magento and eBay. (Rakuten, Sears are out of question at this moment)
Any other ideas how to improve sales other than Site, ebay, and PPC advertising ?

Love this forum, so much help.

Nicholas

Excellent
January 28, 2015 - 8:23 pm
Member Since: January 26, 2015
Forum Posts: 39
sp_UserOfflineSmall Offline

Thanks for reply Simon!

If I can ask, did you ended up back on Amazon ? Let say if amazon sales constitute 30-50% of total sales, being banned is a huge hit. There should be a way to get back on track ?

Cheers!

Steve S said

Hi Simon,
Here’s what happened to us (approx 2 years ago).
We were new to Amazon, and sell clothing (considered a gated/high risk category) by Amazon.
It was the run up to Christmas. One jacket we were selling was low on stock, and we had ordered more from our supplier. They had been dispatched (during bad weather) and were held up, but we expected them to arrive the next day.
Our account was set to dispatch within 1/2 working days (our usual time).
We got the majority of orders out, but 2 of the orders where sent out on day 4 (2 days late). In retrospect, we should have been devious and just marked them as ‘dispatched’ in the system, but we are too honest and wanted to have our stock ‘in house’ before we made such a commitment.

Anyway – we woke the next morning to an email from Amazon, telling us our account had been closed due to poor performance, and they were keeping the last 2 weeks turnover from sales for 90 days. There is nobody to communicate with or speak to, but they do allow you to send an appeal (which apparently is just a formality, as they have not been known to reverse their decision). We explained everything, in detail, with proof of our supplier having sent the consignment etc, but it did not help. Our customer feedback had been excellent, and as Amazon ‘do not communicate about their decision process’ we could only conclude that it was the 2 late deliveries, combined with being a new seller in the ‘gated’ category.
However, we did receive our funds after 90 days.

I know there are thousands of sellers on Amazon, successfully trading, and perhaps ours was just bad luck.
I just think others should be aware of how seriously Amazon takes delivery schedule statements etc, and ensure they set their account to allow for such occurrences.
Again – it would have been very helpful to have Guides to such things, as we thought Amazon trading was just like eBay – which is where Ue comes in.

Not trying to scare anyone off selling on Amazon – just ensure you give yourself ‘wiggle room’ on dispatch, or anything else that can come back to bite you!
Regards

Steve S
Member
January 29, 2015 - 9:33 am
Member Since: October 29, 2013
Forum Posts: 271
sp_UserOfflineSmall Offline

Hi Nicholas,
No, we did not return to Amazon (they do not give you that option – see the standard email they send to everyone following our appeal, below).
We were only trading on there for 2 months – so they were not a large chunk of our turnover at that stage – but it was building nicely. Heyho.
p.s. I love the cheery greeting they open their negative correspondence with!

Greetings from Amazon.

We removed your selling privileges because your account failed our review process. Due to the proprietary nature of our business, we do not provide detailed information about this process.
After a review of your account by an account specialist, we have decided not to reinstate your selling privileges.
We regret we are unable to provide further information on this situation. Further correspondence regarding the closure of your selling account may not be answered.
The closure of this account is a permanent action. Any subsequent accounts that are opened will be closed as well.
Regards,

Seller Performance Team
Amazon Services

 

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