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Ebay Cassini SE - To Template or Not to Template Product Listings.
Avatar
Jimbob
UK
Member
March 7, 2014 - 9:45 am
Member Since: November 15, 2013
Forum Posts: 453
sp_UserOfflineSmall Offline

Thought it might be interesting to throw this question in the air for discussion having recently watched the excellent video about how the Ebay Cassini SE works and also another video about how Cassini looks at descriptions and crawls HTML and the top 150 characters

Essentially the second video speculates that Cassini will search the first 150 characters of an ebay products description (or perhaps more) as part of the way it determines how to return search results and if this is so it may be detrimental to enclose rich product description copy within the HTML code of any product listing template we use.

What are your thoughts on this?????

As an example below is part of the HTML code for my own product listing template in which you can see that the ebay ‘product title’ appears way down the code on the last line of what I have shared;

<html>
<head>
<meta http-equiv="content-type" content="text/html;
charset=ISO-8859-1">
<style type="text/css">
a:link {
text-decoration: none;
color: black;
}
a:hover {
text-decoration: none;
color: #cc0033;
}

</style>
<title>listings template</title>
</head>
<body>
<table style=" text-align: left; width: 750px;" border="0"
cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="vertical-align: top; height: 100%;" colspan="3">
<table style="text-align: left; width: 750px; height: 70px;"
border="0" cellpadding="0" cellspacing="2">
<tbody>
<tr>
<td style="vertical-align: middle; background-color:
rgb(204, 0, 51); text-align: center; width: 160px;
height: 33px;"><span style="font-size: small;
font-family: arial,helvetica,sans-serif;"><big><big
style="font-family: Century Gothic;"><span
style="font-weight: normal; color: white;">Giggleberries</span></big></big></span><br>
</td>
<td style="vertical-align: middle; width: 90px;
text-align: center; background-color: rgb(214, 222,
227); height: 30px;"><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">BOXERS</span></small></a><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);
height: 30px;"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">BRIEFS</span></a></small><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">THONGS</span></a></small><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; font-style: normal;
color: rgb(0, 0, 0); text-decoration: none;">JOCKSTRAPS</span></a></small><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">SOCKS</span></a></small><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">SWIMWEAR</span></a></small><br>
</td>
</tr>
<tr>
<td style="vertical-align: middle; width: 171px;
text-align: center; height: 35px;" colspan="7">
<table style="text-align: left; width: 750px;
height: 35px;" border="0" cellpadding="0"
cellspacing="0">
<tbody>
<tr>
<td style="vertical-align: middle; text-align:
center; height: 35px; width: 240px;"><small
style="color: rgb(204, 0, 51);"><span
style="font-family: Arial;">FREE UK
DELIVERY</span></small><br>
</td>
<td style="vertical-align: middle; text-align:
center; height: 35px; width: 240px;"><small
style="color: rgb(204, 0, 51);"><span
style="font-family: Arial;">INTERNATIONAL
SHIPPING</span></small><br>
</td>
<td style="vertical-align: middle; text-align:
center; height: 35px; width: 240px;"><a
href="http://pages.ebay.co.uk/buyer-…..gt;<img
style="border: 0px solid ; width: 250px;
height: 35px;" alt="ebay money back
guarantee"
src="http://www.giggleberries.co.uk…..td&gt;
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td colspan="3" rowspan="1" style="vertical-align: top;
height: 15px;">
<table style="text-align: left; width: 100%;" border="0"
cellpadding="2" cellspacing="2">
<tbody>
<tr>
<td style="vertical-align: top;"><br>
</td>
</tr>
<tr>
<td style="vertical-align: top; height: 20px;">
<h2 style="font-family: Arial;"><span
style="font-family: arial,helvetica,sans-serif;"><medium><span
style="font-size: medium; color: rgb(0, 0,
0);">#ebay_product_title#</span></medium></span></h2>

My question is, am I better to design a template that ensures valuable product titles and descriptions are included outside of HTML template code so that it is more Cassini friendly, if the speculations about how Cassini utilises product descriptions is correct. If so I would do something along the lines of

<html>
<head>

<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
</head>
<body>
<strong>#ebay_product_title#</strong><br>
<br>
#description#<br>
<br>
<title>listings template</title>
<table style=" text-align: left; width: 750px;" border="0"
cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="vertical-align: top; height: 100%;" colspan="3">
<table style="text-align: left; width: 750px; height: 70px;"
border="0" cellpadding="0" cellspacing="2">
<tbody>
<tr>
<td style="vertical-align: middle; background-color:
rgb(204, 0, 51); text-align: center; width: 160px;
height: 33px;"><span style="font-size: small;
font-family: arial,helvetica,sans-serif;"><big><big
style="font-family: Century Gothic;"><span
style="font-weight: normal; color: white;">Giggleberries</span></big></big></span><br>
</td>
<td style="vertical-align: middle; width: 90px;
text-align: center; background-color: rgb(214, 222,
227); height: 30px;"><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">BOXERS</span></small></a><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);
height: 30px;"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">BRIEFS</span></a></small><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">THONGS</span></a></small><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; font-style: normal;
color: rgb(0, 0, 0); text-decoration: none;">JOCKSTRAPS</span></a></small><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">SOCKS</span></a></small><br>
</td>
<td style="vertical-align: middle; text-align: center;
width: 90px; background-color: rgb(214, 222, 227);"><small><a
href="http://stores.ebay.co.uk/Giggl…..t;<span
style="font-family: Arial; color: rgb(0, 0,
0); text-decoration: none;">SWIMWEAR</span></a></small><br>
</td>
</tr>
<tr>
<td style="vertical-align: middle; width: 171px;
text-align: center; height: 35px;" colspan="7">
<table style="text-align: left; width: 750px;
height: 35px;" border="0" cellpadding="0"
cellspacing="0">
<tbody>
<tr>
<td style="vertical-align: middle; text-align:
center; height: 35px; width: 240px;"><small
style="color: rgb(204, 0, 51);"><span
style="font-family: Arial;">FREE UK
DELIVERY</span></small><br>
</td>
<td style="vertical-align: middle; text-align:
center; height: 35px; width: 240px;"><small
style="color: rgb(204, 0, 51);"><span
style="font-family: Arial;">INTERNATIONAL

SHIPPING</span></small><br>
</td>
<td style="vertical-align: middle; text-align:
center; height: 35px; width: 240px;"><a
href="http://pages.ebay.co.uk/buyer-…..gt;<img
style="border: 0px solid ; width: 250px;
height: 35px;" alt="ebay money back
guarantee"
src="http://www.giggleberries.co.uk…..td&gt;
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</body>
</html>

Adventurist and online ecommerce retailer based in the UK. Trading since 2006.

Avatar
Matthew Ogborne

Founder
March 7, 2014 - 10:00 am
Member Since: July 18, 2013
Forum Posts: 4565
sp_UserOfflineSmall Offline

Hi James,

“Cassini friendly”

My 2p on this:

“Seriously…. if the developers that wrote the Cassini search engine which is of an epic scale aren’t able to use straightforward regex, preg_match or other standard replacement functions to strip out html that sellers use (and what the HTML editor on the eBay SYI form creates) they need to be fired on the spot.”

However if you are concerned about this, all the CSS at the top, cut it out and put at the bottom, will have the same effect, just for a few milliseconds then.

You could also pull a fast one and put the title and description at the top in a DIV tag, but set the div tag like this:

<div style="display: none !Important">
#name#
#description#
</div>

Then these details would be at the top, but hidden from people viewing the item, but at the top for an engine to read them.

Hope that helps,

Matt

"Selling an item online is easy, but making living from a business that sells online, well that’s something different entirely!"

Ultimo Magento Theme

Avatar
Matthew Ogborne

Founder
March 7, 2014 - 10:05 am
Member Since: July 18, 2013
Forum Posts: 4565
sp_UserOfflineSmall Offline

Oh and that video, just skimmed through it, using the adverts at the bottom is a separate algorithm used by a third party advertiser to place those adverts is not the best indication of how Cassini works.

Matt

"Selling an item online is easy, but making living from a business that sells online, well that’s something different entirely!"

Ultimo Magento Theme

Avatar
Jimbob
UK
Member
March 7, 2014 - 10:08 am
Member Since: November 15, 2013
Forum Posts: 453
sp_UserOfflineSmall Offline

Cheers Matt.

Glad I posted this question before I headed off to edit my listing templates.

Thanks

Adventurist and online ecommerce retailer based in the UK. Trading since 2006.

 

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