Advanced Search

— Forum Scope —

— Match —

— Forum Options —

Minimum search word length is 3 characters - maximum search word length is 84 characters

Required field, UPC, is missing.

August 3, 2015 - 4:58 am
Member Since: September 15, 2014
Forum Posts: 2
sp_UserOfflineSmall Offline

Hi. A few days ago, I started to receive errors from listing products via M2E to eBay Australia. Everything has been listing fine prior to this.

The product in question has a 13 digit EAN barcode.

M2E indicates that the category requires a UPC identifier, but on listing, it won’t accept the 13 digit number as a UPC, nor will it accept it as an EAN identifier.

I have tried to list it as a EAN identifier and it fails with the following error message – ‘The value of EAN was no sent because it is not allowed in this Category’.

So I tried to list it as a UPC identifier and it fails because it isn’t 12 digits and is also invalid if I shorten it by removing a digit. I receive the following error – ‘Required field, UPC, is missing. Please add UPC to the listing and retry the operation.’.

The product lists successfully if I enter ‘Does not apply’ or if I enter a fake validated UPC identifier.

I want to enter the real EAN barcode, but eBay is restricting me from listing this type of product identifier.

Has anyone else came across this issue?


Dave Furness

August 3, 2015 - 10:22 pm
Member Since: July 19, 2013
Forum Posts: 4606
sp_UserOfflineSmall Offline

Hi Leanne,

Since eBay started requiring the EAN, there has been a few issues pretty well documented in our forums here as well as around the web. Have you tried contacting M2E Pro regarding the error to see what they advise to do as the fix?


Every expert was once a beginner

andre jarema

September 8, 2015 - 11:56 am
Member Since: October 23, 2013
Forum Posts: 64
sp_UserOfflineSmall Offline

Hello Leanne

I was wondering whether you had found a solution to this issue as we’re encountering the same problem

thank you



September 10, 2015 - 6:34 am
Member Since: September 15, 2014
Forum Posts: 2
sp_UserOfflineSmall Offline

Hi Andre.

M2E Pro support advised that the error is connected with recent eBay changes and there is nothing they can do about it from their side.

They advised to just use ‘Does not apply’ to list products successfully.

February 23, 2016 - 4:06 pm
Member Since: November 15, 2013
Forum Posts: 453
sp_UserOfflineSmall Offline


I have had the same issue. I contacted M2E support and they replied as follows;

Hello James,

The warning you receive ‘The value of EAN was no sent because it is not allowed in this Category’ is returned to inform you that M2E Pro sends the EAN values you set for this product, however, the data is not accepted by eBay API for this eBay category.

We may assume, eBay allows you providing the EAD identifiers for the products manually on the channel, while eBay API does not validate the same values for the same eBay category.

At this point, you can either set EAN for the product directly on eBay or try to verify why eBay API identifies EAN as not allowed for this eBay category.

Best Regards,
M2E Pro Support Team.

I contacted Ebay support and they stated that as I had no issues listing the product manually that the issue was most likely connected to the M2E Pro listing tool.


Adventurist and online ecommerce retailer based in the UK. Trading since 2006.


Why Should You Join UnderstandingE?

  • Access to over 500 step-by-step video tutorials
  • +20 video courses available
  • Magento, M2E Pro, Magmi, eBay, Amazon & Design all covered
  • Everything is in 100% Plain English
  • Learn how to build your own multi-channel software for eBay & Amazon
  • Access to the community forums, meet fellow business owners like yourself

Join Now with 2 Clicks


Join now for less that £1 per day you can gain access to over 400 step-by-step video tutorials & learn how to build your very own multi-channel software.


Forum Timezone: Europe/London

Most Users Ever Online: 1012

Currently Online:
13 Guest(s)

Currently Browsing this Page:
1 Guest(s)

Top Posters:

Jim @ Moogento: 688

Steve Froggatt: 514

Badeth - UE: 513

Jimbob: 453

Paul Cartwright: 414

Forum Stats:

Groups: 6

Forums: 37

Topics: 5222

Posts: 27490

Administrators: Matthew Ogborne: 4565, Dave Furness: 4606