I am following the advice in the Cheat Sheet info which suggests posting a link to a popular product and asking for some feedback from forum members. Scary!!
This product is amazing (seriously!) and very popular but in the backend of magento, I can see a LOT of people view it, but don’t go on to buy it.
Having just read the cheat sheet I realise we have too much info (but we worry about missing something important :) and of course, the buy button at basket is after the fold but I am just learning magento (I’m a writer not a techie person) so I don’t know how to move the basket up so it comes before the long-winded stuff.
Thanks for any feedback!
Here it is …http://www.countrymun.com/towe…..-coat.html
We also sell dog stopper pad protectors which are popular too but again, quite a few people don’t go on to purchase. I have been trying to integrate zopim live chat on the site in the hope I can find out why some don’t buy, but it won’t work :(
Mollie … in the beautiful north of England.
First thing i noticed and found it difficult to see was the add to basket button, this needs to be much more visible so your customers can see it.
Ideally you would want the add to cart button to be above the fold, the visible part of the browser when you first visit a webpage. Having it way down the page can put people off.
What would be better is to have a small summary of the product and perhaps 5 bullet points then your options and add to cart button, much more visible, larger and in a different colour to make it stand out but still work within the site’s colour scheme.
then under this you would have the main description of the product and any extra details
Firstly, thank you so much for taking the time to look at it :) Yes, as per my posting, I read in the Cheat Sheet on here that basket should be above the fold but I’m new to magento (not a techie!) so I will have to figure out how to move it up the page.
Apologies for not getting back to you sooner on this…it must have slipped through my forum posts net.
Having a look at your product page I totally agree with Calum. I would bring the variation options and the add to cart button up ‘above the fold’ (You can see them when the page first loads without having to scroll down)
A lot of information is great but I think it just needs to be organised a little better, some heading could help here. The bullet points are good so just above that i would maybe add a heading of ‘Key Features’
Then underneath where the paragraph is just above it have ‘Description’ as another heading. I would also look into maybe increasing the font size on the page by 1 or 2 points too. Just make it a little easier to read.
Finally in something almost un related I would be interested to know what the washing instructions are for your product but can’t find mention of them in the description which may put me off. The product is a great idea, however I have a Chocolate Lab who just happens to love mud and dirty water. This would be a great product for him, but I know in no time it will have that beautiful wet dog smell, and I would want to know can it be easily just thrown in a washing machine or is more care needed.
^A little product specific but hope it helps :)
Every expert was once a beginner
Sorry for the long delay in reply – I hadn’t hit the subscribe button and only found your post when searching for something else :)
Yes, good point – I need to add that it can be washed in machine at 40 deg. (We use the same wash label for all products and some are only hand washable and a customer rang last week to say she had received her drying coat but would need to return it if it had to be hand washed (which it doesn’t!) so we need to invest in some new wash labels for different products.
Some people even tumble dry the rug coat – had a woman last week who bought hers over 9 years ago – really need to think of a way to make them self destruct after about 6 years :)
A tip from a friend I really respect with UX design was:
Stand 6 feet away from the screen and see what stands out. There should be one thing, and that should be taking the user down the path you want them to.
Try this with a friend when you think you’ve nailed it.
Eg. your ‘add to basket’ button is tiny and grey, I’d make it big and green (or blue), and at the top of the listing. You could even use tabs so we can see the bottom of the screen (not going to lose people on a scroll), and can scroll inside the description tab for more info.
This looks like a great product, I’d actually totally redo your site design if I’m brutal! I’d make that page a full-screen image of a happy dog and it’s owner, with the buy box there top right, then scroll down to read about it. Can’t beat a giant picture of a good product. I think you’d double conversion with that.
Many thanks for taking the time to look at the page and give your feedback – much appreciated :)
Yes virtually every expert I speak to says the add to basket should be above the fold but I don’t know how to do that so sadly will have to wait until we can afford a bit of a site revamp which is high on our agenda. (I don’t even know how to change the colour on the add to basket button – you’re right again, the grey doesn’t exactly jump out at you.)
We like to try to give full info and answer questions in the product details but this does lead to a very long block of text as you have mentioned.
When we redo, I would like to copy many sites which have a couple of lines and a buy button but tabs for further info, sizing etc. That would be brilliant.
Thank you again
You’re welcome :)
You’re in a good spot, as Matt & Dave have made a great resource here with easy-to-follow videos explaining how to set up the Ultimo theme.
Here’s what I’d do:
– assuming you’re on a site running Installation, clone your site, update the theme to Ultimo, and go from there
– If you’re not, then it depends how you have your products setup. Personally I like to import all products from a spreadsheet, with a second tab containing the Magmi-specific fields. That way I can make changes across the entire product range in seconds and upload the changes in seconds. There’s also a nice fallback in case of server failure or something like in your case ‘total redesign’. You could for example just import the products to a new test site, get it set up, then import the previous orders.
– Bullet list, 5 points. I actually have my product page setup to look for a ‘ul’ block, split it either side, then show the first paragraph, style the ‘ul’ block, then show the first 3 lines of the rest of the description with a ‘read more..’ slider link.
– Split tech specs into a new tab
I was reading about someone who went to 100,000 Instagram and 30,000 twitter followers, $140k/month revenue, since May 2014 to now, with an animal-related site, mainly through sharing his own amazing photos. It’s all about the photos – if you can maximise those you’re onto a winner.
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