Facebook Marketplace Taps into More Countries in Europe

Howdy !

Facebook’s eCommerce platform, Marketplace, expands into 17 more countries across Europe, thus making it easier for more local sellers in the region to reach their niche audience within their neighbourhoods.

Marketplace rolls out in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, and Switzerland.

This expansion puts Facebook in a better position than its competitors Craiglist and eBay, especially in terms of number of active users and engagement.  

Deborah Liu, vice president of Facebook Marketplace, said:

“We want to make it easier to buy and sell, but we also want to make it community-based.”

With over 2 billion monthly active users and 1.15 billion daily active users on mobile devices, Facebook is clearly at an advantage in the eCommerce game where they are technically new.

How to Sell on the Facebook Marketplace

If you feel that you’re not earning enough from selling on the Internet because of the sky-high fees which online marketplaces are taking from your overall sales, FB’s eCommerce platform is worth a try.

It costs nothing to sell on the Marketplace; no commissions and shipping fees are required as transactions are done offline.

Sell anything from clothes and shoes to gadgets and cars, plus the process is quick and easy.

Simply go to the buy-and-sell group you want to sell in, add in the details of your product and then post it.  

Sell in the most popular categories

A recent data from Facebook revealed that the buy-and-sell groups of Marketplace get over 550 million visits every month. The most popular categories here are furniture, women’s clothing and shoes, and babies and kids’ products.

If your product falls under any of those categories, go and post it now without a second thought.

It won’t take long for your product to be noticed on the Marketplace as potential customers either look up a seller’s profile or check if they have mutual friends.

Once they see that you know people whom they know as well, you instantly win their trust.

So if you have many friends on Facebook who can’t get enough of your status updates, photos and videos, among others, that’s a clear sign you have a market waiting to consume your offerings.

Have you ever tried selling anything on the Facebook Marketplace? Share your experience with us in the comments section below.


To your continued success,

Dave & Matt


2 replies
  1. Mike Gosheron
    Mike Gosheron says:

    Hi Dave

    Is there a Magento Extension you can recommend that can do this?

    A friend who has a Shopify store told me he was doing this last week, and he said his store is linked to Facebook which obviously makes it really easy to post products.




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