Take Advantage of People’s Sweltering Nights

Take Advantage of People’s Sweltering Nights

Howdy ! Summer’s scorching heat is keeping people up all night doing all sorts of things, including shopping online. Yep, you read that right. And if you take advantage of this lucrative opportunity, you just might see your sales shoot up as other retailers have during the previous year’s biggest heatwave. A report from The […]

The-Rise-of-Serial-Returners

The Rise of Serial Returners

Howdy ! Retailers are losing revenues to serial returners. A quarter of them have seen an increase in in-store and online returns over the past two years, revealed a new study from Barclaycard, with the fashion segment being the most affected. 40% of fashion retailers said the alarming rise in refunds, which they’ve been experiencing […]

Ward off Fake Online Reviews

Ward off Fake Online Reviews  

Howdy ! Online reviews offer an eCommerce business free advertising as well as a springboard for increasing their sales. Nothing can be more powerful in encouraging online shoppers to buy a product from an unfamiliar brand than a great review. According to Forbes, 90% of online consumers read online reviews, which affect the purchasing decisions […]

There’s YouTube, so Why Use IGTV?

There’s YouTube, so Why Use IGTV?

Howdy ! There are two kinds of video content: traditional and vertical You view the first as you would a TV while the second on your mobile through IGTV, a standalone app on the Instagram platform that allows users to watch and upload hour-long videos. It was designed with mobile in mind, so all the […]

Etsy Launches EtsyForMe to Give Sellers Exposure

Etsy Launches EtsyForMe to Give Sellers Exposure

Howdy ! Are you selling handmade crafts on Etsy.com? If you said yes, good for you because they have recently rolled out a marketing campaign in the UK that will surely benefit you. Dubbed EtsyForMe, the campaign will have five social media influencers gathering and choosing the perfect solutions to five classic summer style dilemmas […]

Father’s Day Spending to Hit $15.3 Billion

Father’s Day Spending to Hit $15.3 Billion

Howdy ! Father’s Day may not be as big as Mother’s Day, but it’s fast catching up as a sales event. As a matter of fact, its total spending is expected to reach $15.3 billion this year, according to a new study from the National Retail Federation. NRF’s survey of 7,681 consumers revealed that 77% […]

Tesco Direct Throws in the Towel

Tesco Direct Throws in the Towel

Howdy ! Not all retailers are destined to build a successful online marketplace; those who jump in unprepared succumb to failure like Tesco Direct. The non-food website of supermarket giant Tesco is set to shut down on 1st July, along with their Fenny Lock fulfilment centre, after six years of operation. Majority of the goods […]

China’s Online Spending on Imported Brands to Exceed $125 Billion  

Howdy ! We did mention before the strong demand for imported products amongst Chinese online shoppers, didn’t we? Well, guess what? That demand has just intensified as Chinese consumers continue to seek products that aren’t available in their country. Now is the perfect time for online sellers outside China to take advantage of the situation […]