We know how mobile phones are increasingly turning into the main shopping tool of online shoppers, but news of eCommerce sales growing by means of these devices still never fails to amaze us.
It clearly validates the value of a responsive website design that’s easy to view and navigate, especially on devices with small screens.
The latest scoop from online smartphone retailer Mobiles.co.uk revealed that the total eCommerce sales made via smartphones increased by 19% in December 2017 compared to the previous year.
Orders made from desktop computers, meanwhile, fell from 47% to 45% while sales from tablets dropped to 14% from 17% in the same period.
The report also disclosed that 88% of consumers conduct product research on their mobile before buying, which ties in with Google’s data: 76% of people who search for something nearby on their phone wind up in a related business within a day, and 28% of those searches result in a purchase.
In addition to that, the report found that those who search for products on a smartphone are more likely to be using mobile-optimised sites than shopping apps.
Who would’ve thought the thing that only transmitted text messages and connected calls once upon a time would evolve into an indispensable instrument for eCommerce success?
As to how online retailers like you can take advantage of society’s mobile addiction to improve their business, Andrew Cartledge, mobile expert at Mobiles.co.uk, said:
“Smartphones have changed shopping habits, and we believe for the better. They allow consumers to shop 24 hours a day, seven days a week. Our own results showing that while orders on smartphones have increased, which is in-line with general trends of smartphone use. The way consumers use smartphones has influence across the research, consideration and order touch points of a consumer’s journey.”
How ready are you to accommodate the growing number of mobile-based online shoppers? We hope to hear from you in the comments below.
As always, to your continued success,
Dave & Matt