eBay UK’s Contact and Link Policy Updates

Howdy !

Links offer loads of benefits when they’re posted in the right places like your eCommerce website, blog, and social media accounts.

However, throwing them haphazardly on the eBay site could get you in big trouble.

Starting October the giant marketplace will no longer allow sellers to post contact information and links, whether clickable or not, on their UK site except in the Business Seller Information section.

That’s barely a month from now, so go over your listings, product descriptions, and reviews. Be sure that none of them shows your email address, website, contact numbers, social media links and even logo bearing a link, otherwise you could suffer any of the following:

  • Account suspension
  • Cancellation of your listings
  • Restriction on your account
  • Loss of PowerSeller status

eBay said their new policy on contact details and links is going to be beneficial for both sellers and customers on their marketplace.

First and foremost, it restricts sellers from directing buyers to other sites and hindering them from completing their purchase.

Second, it simplifies the shopping journey of a customer, allowing them to get complete information on the product which they intend to buy as well as on the merchant selling it from a single page.

Third, it ensures that no transaction takes place off eBay and that sellers pay the appropriate final value fees.

An exception to the rule

The policy update doesn’t eliminate links altogether. You may link to product videos, information on delivery service, and other legally required information, so long as they fall within eBay’s guidelines.

You should either own the video that you’re linking to or be authorized to distribute it; additionally, it must be relevant to the product that you’re selling.

Also, only videos hosted on any of the sites below are allowable.

  • YouTube
  • Vimeo
  • Brightcove
  • Ustream
  • Screencast.com
  • Kizoa
  • DailyMotion
  • Videolyser
  • Wistia

Click here to see other types of links which are acceptable to eBay’s new content and link policy.


As always, to your continued success,

Dave & Matt


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