The Webinar Recording

Howdy. The webinar was held on Friday 2nd May Live. Below is a recording of the webinar in full HD. Enjoy.

Over 201 of Your Questions ANSWERED

We believe that there is no such thing as a daft question if you don’t know the answer.

Matt has personally replied to over 200 of your questions in this article:

If you have a question, let us know either at the bottom of this page or on the article above.

Matt & Dave

What You’ll Learn in 60 minutes

stop-watch-icon-2In this free Webinar you’ll learn the following:

  • That Magento only takes 2 minutes to install
  • The basic UK settings for Magento
  • How to create your first product in Magento
  • What attributes are and how they’ll help you list smarter on eBay
  • How to install the eBay endorsed M2E Pro extension
  • How to list onto eBay using Magento
  • And how you can revise live eBay listings easily
  • How to process orders from eBay in Magento

Time-zones Help:

The Webinar is being held at 14:00 UK Time. If you’re in Germany this is 15:00, New York is 09:00 EST, San Francisco is 06:00 PST or in Australia, 01:00 AEDT


If you have any questions prior, during or even after the webinar, don’t hesitate to contact the UnderstandingE team using the feedback form at the bottom of this page.

Why Use Magento?


You can do more than just create a fantastic website with Magento.

Magento has a simple-to-use in inventory management system and by adding “off the shelf” extensions, such as M2E Pro, you can create your own multi-channel software.

  • Free to download & use “Community Edition”
  • Enterprise-grade Open Source eCommerce software
  • Magento powers the top 26% of eCommerce websites across the globe
  • Thousands of extensions & themes available
  • Can handle simple and complex business requirements
  • You don’t need to have a Magento Website to use M2E Pro to sell on eBay

What is M2E Pro?

M2EProM2E Pro is free an extension for Magento that enables you to list products from your Magento website on eBay.

You can keep stock levels & prices updated, revise live eBay listings and collect your orders for processing in Magento.

  • M2EPro was first created in 2009 and M2E stands for “Magento to eBay”
  • In 2011 an agreement was signed with eBay and M2EPro is free for eBay sellers
  • There has been over 51,000 downloads of M2EPro via Magento Connect
  • Used by thousands of eBay business owners, big & small
  • M2EPro is the only eBay subsidised and endorsed extension for Magento

Meet The Experts

Matthew Ogborne

Matthew Ogborne

Co-Founder, UnderstandingE

Matt has run his own eCommerce business for 3 years, worked with two software companies Marketworks and eSellerPro & sole author of the LastDropofInk site.

He has worked with the majority of the UK’s largest marketplace businesses and helped brands such as Tesco Outlet & Office Shoes launch onto eBay UK.

His combined experience with both sellers and software companies alike gave him the brainchild that was UnderstandingE. Matt is now driven to change the landscape of Multi-Channel eCommerce forever.

Dave Furness

Dave Furness

Co-Founder, UnderstandingE

Dave has worked in e-commerce for over 5 years now, originally working for a consumer electronics company in Manchester, UK.

Helping them to go from just using marketplace auctions to a business that turns over several million pounds per year and becoming a eBay Full Service provider, providing services to other companies to leverage the marketplaces. Richer Sounds is just one example.

After moving into consultancy work he is now changing the platform of multi-channel selling with UnderstandingE forever.

About eBay

eBayWith 128 million active users globally, eBay is one of the world’s largest online marketplaces, where practically anyone can buy and sell practically anything.

Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering, and more than 500 million items are listed on eBay.

  • Low set up costs, start from free
  • Directly integrated with PayPal so receiving payments is easy
  • Build your presence with your own eBay store

About UnderstandingE

understandinge_logo_100We believe that every business should have access to inexpensive multi-channel software.

We’ll show you how to…

  • Sell on eBay, in the UK and globally
  • Set up Magento & M2E Pro the right way
  • Build your own inexpensive multi channel software using Magento & M2E Pro
  • Over 70 FREE full HD video guides
  • All in Plain English without a “Degree in Nerd” required

Backed with the support by eBay, M2EPro and a large community of business owners just like you.

Have a Question?

If you have a question about Magento, eBay or M2E Pro, use the comments form below and we’ll be back to you as soon as possible.

40 Questions & Answers

Comments are closed.

  1. Chaim
    Chaim says:

    Thank you for taking the time to create and provide this presentation. Is there any chance you can send me the slides/deck from the presentation?

    Have a wonderful weekend!!!


  2. Harry Leitner
    Harry Leitner says:

    Hi Matt, Dave,

    I`m glad I found this page just in time.
    I`ve just created a Magento development site to host our products in order to feed them to our eBay accounts globally via M2E Pro.
    We have several thousand products and most listings will be multi-variation listings on eBay.
    I`m having trouble figuring out the best way to list these on Magento in order for them to display correctly on eBay to include an image per selection and some other options. I`m also not sure if it`s bundled, configurable or grouped products we should choose to list them as. Will this webinar cover this in detail? (I`m pretty familiar with Magento already so would not require basic tutoring.)

    I`m also trying to figure out if there is a way to integrate a custom eBay template via M2E Pro?

    I look forward!


    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Harry,

      You’ll be wanting configurable products with simple products as the variations, this is the most versatile approach to use in Magento.

      We have a video course on this right here for you.

      Also for the eBay listing template, I have two things for you, firstly a mini course on the subject right here and also a free eBay listing template builder that is compatible with Magento, M2E Pro and of course eBay too.

      Hope that helps & see you tomorrow afternoon?


      • Harry Leitner
        Harry Leitner says:

        Hi Matt,

        Thank you for your response and valuable info.

        I do plan on joining. However, I`m in New York so may be several minutes late as I only get in to office around 9.15am if that`s OK?


  3. Helen
    Helen says:

    We sell plus size womens clothing and we’re already using Magento for our website. Does this support all the different sizes, ebay auctions and buy it now listings? And can we collect our orders from eBay in magento too?

    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Helen,

      Thank you for your questions, I’ll do my best to answer them here for you and if you need clarification or have any further questions just ask :)

      Does this support all the different sizes, ebay auctions and buy it now listings?

      The short answer is yes.

      I’m not sure which method you are using in Magento for the variations, whether you’re using configurable products or a product with custom options. Either way both are supported in M2EPro.

      eBay “Buy it Now” and auction formats are supported. We don’t cover the auctions setup in the free course, however we made a YouTube video here as you can add in an extra attribute to Magento for a separate price and then assign that to your listing policy in M2EPro.

      Don’t worry of the mention of policies makes no sense, we’ll cover them in the Webinar tomorrow.

      And can we collect our orders from eBay in magento too?

      Yes you can. Also you can separate the orders out into different store views if you wish to do so. This may be to process your eBay orders separately from your website orders, help with reporting etc…

      Hope that helps and if it doesn’t just ask :)


  4. Peter Mengerink
    Peter Mengerink says:

    We are really interested in following the webinar but won’t be able to make this time on Friday. Is there another possibility to do this webinar?

    With kind regards,

    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Peter,

      We’re not intending to do another Webinar for this specific topic any time soon, however we will be recording it and publishing it afterwards on this page.

      The forums are always open, myself, Dave or any of the other members I’m sure would be glad to help if you have any questions from the recorded version.

      Hope that helps Peter.


  5. Christine Bardwell
    Christine Bardwell says:


    We use Magento and M2E already.

    Where we struggle is that we use configurable product listings in Magento and this doesn’t seem to translate too well into eBay multivariant listings. We haven’t figured out how to list multiple simple products in a single multivariant listing either – although I’m sure there must be a way…

    The other thing is that although a lot of the listing details are pretty automated, it takes a long time uploading photos again for multivariant listings – for some reason these are not pulled from Magento. Perhaps you have a trick or two for making this work more smoothly? At the moment it’s almost as time consuming as setting up listings from scratch each time.

    I do love being able to manage all my stock from one system though.


    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Christine,

      Let me answer those questions for you and the good news is that we have video tutorials on all of these.

      Where we struggle is that we use configurable product listings in Magento and this doesn’t seem to translate too well into eBay multivariant listings. We haven’t figured out how to list multiple simple products in a single multivariant listing either – although I’m sure there must be a way…

      See the Listing to eBay – Variations & Multi Variations course.

      There are 4 video tutorials that will take you through the steps on how to do this in Magento and then how to list them on to eBay.

      The other thing is that although a lot of the listing details are pretty automated, it takes a long time uploading photos again for multivariant listings – for some reason these are not pulled from Magento. Perhaps you have a trick or two for making this work more smoothly? At the moment it’s almost as time consuming as setting up listings from scratch each time.

      Creating inventory manually in any system can be time consuming, perhaps a better method would be to use Excel and then import the products into Magento. We have a course on this as well called Importing Products into Magento with Magmi.

      That will allow you to create tens, hundreds or lots more products in one go. It’s a little tricky to get started with, which is why we made the tutorials and example files.

      Oh and the cool thing about using Magmi for the importing, you can either upload the images directly to Magento in your media folder or import them on-the-fly using urls to the images, say from your suppliers website.

      There are “Ask a Question” boxes under all the tutorials or nip over to the forums if you need general help.

      Hope that helps & if it doesn’t let me know :)


  6. Beckie Mcdonnell
    Beckie Mcdonnell says:


    I have a question. Will you be using magento go or magento community edition?

    Thank you, Beckie

    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Beckie,

      We’re using Magento Community Edition.

      There a couple of reasons for this, the main one is flexibility for you and your business.

      Magento Go is a “hosted” version by Magento and there are only a handful of extensions available (M2E Pro is one of them I hasten to add).

      Where as Magento Community Edition (or Magento CE as you may hear it called by) is self installed which means you can gain access to thousands of extensions from Magento connect and have greater control over what you do with your Magento system.

      Hope that makes sense,


  7. pier
    pier says:

    Hi Guys,

    Is the webinar going to be available as a download afterwards? I’m interviewing all day Friday, but don’t want to miss it!


    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Pier,

      Yes we’ll have a recording live next week, plus we’ll be recording it locally here as well so the quality should be at full 1080P as well.

      Have fun with the interviews :)


  8. Donna Hurst
    Donna Hurst says:

    Hi Matt,

    I saw eBay’s email and it’s about time I got running with m2epro because we use magento for our website and its a pain setting stock levels by hand.

    This is going to be great!


    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Donna,

      I’ve just replied to your email, all the video tutorials are here and I’ve noted the one part you need to set as you already have a magento site in the email for you (that screenshot was handy thanks!),

      See you on Friday,


  9. Rob
    Rob says:

    We started using m2e in January after xmas, wish I knew about your site back then.

    We’ve just registered and will put my staff on the webinar too. Many of them didn’t see the original setup and itll be helpful for them.


    • Dave Furness
      Dave Furness says:

      Hey Rob,

      Great News! Congrats on the move to M2E, this should give your staff a good overview as to how Magento & M2E Pro fit together in terms of that initial setup.


  10. Simon
    Simon says:

    We started selling on eBay and now want our own site too.
    I trialled Magento Go a few weeks back and found that the M2E plug in does not handle multi-listed variants – there is especially a problem if you have first created an eBay listing and want to import this into Magento (this might not be the case the other way around) -would I be right in saying that the product listing have to be created in Magento otherwise magento will not read or indeed misinterprets the order received from eBay. I am so keen to get our show in the Magento road but i am worried the software is not fully developed (especially from the M2E side and because eBay keep changing their side.

    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Simon,

      Yea this isn’t just M2E Pro, this is all 3rd party software tools when dealing with existing eBay variation listings.

      M2EPro is designed to primarily manage listings that it has created on eBay. The thing is when matching to an existing listing the details must match exactly. So that means variation names, the stock numbers (or custom titles as ebay calls them) and if one thing isn’t right, it gets rejected by eBay.

      We’re still working on a tool at the moment to get all the raw data from eBay and then create an import file for Magento, so when you go to match 3rd Party listings (what M2E Pro calls listings that already exist on eBay) then they should match as the data you have in Magento will match exactly to what you have on eBay. It won’t be perfect but will get you very, very close.

      Oh and the reality is, multi-channel software is never finished, it’s always piggy-in-the-middle to the marketplaces. You may find reading the article on the latest M2E Pro updates helpful as I cover some of the challanges there.

      Hope that helps Simon (and if not, let me know in the forums here),


  11. Pete Ringland
    Pete Ringland says:

    Will this M2E Pro let me create eBay orders in Magento? If so will it make sure that my stock levels are right too?

    • Matthew Ogborne
      Matthew Ogborne says:

      Hi Pete,

      Yes it will.

      For example you have a keyboard on eBay and have 10 in stock, as you sell items on eBay the orders will be created in Magento and the count on eBay will go down.

      So if you sold 2 keyboards, then the count on eBay would be 8 and also 8 in Magento as well. Then say you have an order on your website and you now have 7 left, M2E Pro will update eBay from 8 to 7.

      It’s not instant, but will take a few minutes just like any 3rd party software.

      PS. If you had a delivery of 10 more keyboards and changed the stock level to 17, this would be then reflected on eBay and on your website too.

  12. Craig Hall
    Craig Hall says:

    Hey guys, quick question. Do we need anything to actually join the webinar? I haven’t been on one before.


    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Craig,

      Nope, nothing special is needed. Just connect a headset or use the speakers on the laptop/computer and listen in.

      Any questions, just as, there will be a live chat box on the left.


    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Muhammad,

      This webinar is just for using Magento to sell on eBay. We’re starting from scratch, so a fresh installation of Magento, entering in the basic settings, getting M2E pro installed and then setting it up to sell on eBay.

      We will be adding a video course on how to design a Magento website shortly, you’ll be able to find it here along with the other courses once it’s published.

      Hope that helps Muhammad,


  13. Lynn Walker
    Lynn Walker says:

    A “howdy” Matt & Dave. Can’t wait to see the webinar it’s another long weekend for the bank holiday and will start the guides over the weekend too. Lynn

    • Dave Furness
      Dave Furness says:

      Howdy Lynn,

      Oh yea, I totally didn’t realise it was another bank holiday on Monday too! The perfect excuse to get the headphones on, watch a few guides and start building your own Magento system. If you need help you know where to find us.


  14. Rod
    Rod says:

    Hi Dave & Matt,

    Looking forward to seeing how easy this is, especially for someone like me from an older generation.


    • Dave Furness
      Dave Furness says:

      Hey Rod

      Good to hear from you! We are confident you will find it really easy Rod. We will be taking you through the process step by step and explaining it along the way. As always if you have any questions just ask :)


    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Gary,

      We’ll have to skimp in a few areas to do it in just 60 minutes, so “Similar” is the best word. We’ll be taking you step by step from nothing to having Magento setup & listing to eBay.

      See you there!