Digital Content Outpaced by Physical Media

Howdy !

Does your inventory include physical books, DVDs, Blu-ray discs, and other similar products? If you answered a confident “yes”, aren’t you lucky!  

That’s because physical media is making a strong comeback, especially in the UK, and can drive up your revenue this holiday shopping season.

According to eBay’s new report called “Guide to Physical Media”, 52% of Brits prefer physical media to digital downloads and, in fact, 83% of adults aged 18 to 24 years old admitted to buying one of these tangible products in the previous year.

Of the 2,000 UK shoppers polled, 76% of them said their decision to purchase an item of physical media was triggered by a sense of ownership and a strong desire to disconnect from the digital world.

eBay said 58 items of physical media (23 books, 13 DVDs, nine CDs, nine video games, and four vinyl records) are bought every minute on their UK site. Imagine how much you could earn, if you sold in two or three of these categories.

Their guide further revealed that 64% of Brits between 18 and 24 years old purchased a printed book last year, 56% bought a DVD, and 51% bought a video game on a disc or cartridge.

Combining the physical and digital worlds

Although eBay’s “Guide to Physical Media” shows that most people who buy physical media actually use them, it also cites a quarter of millennials buy books and vinyl records to show off on their Instagram shelves.

Rob Hattrell, vice president at eBay UK, explained the rationale behind this as:

“In today’s digitised world, physical media has an emotional and social cache that appeals to our desire to own the things we love, as well as our penchant for status and showing off. Our Guide to Physical Media delves into why Brits love it and what’s behind the 830 million searches for physical media on our marketplace over the last year – a number that is set to rise as people shop for entertainment for their Christmas stocking fillers.”

So start cashing in on your physical media by listing them to The Entertainment Shop, a dedicated platform for books, films, music, and games in physical formats.   

How is the revival of physical media going to affect you as an online seller? We’d love to hear from you in the comments section below.

As always, to your continued success,

Dave & Matt



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