How To Succeed With eMail Marketing

In this course we share with you everything you need to know about email marketing for your eCommerce business.

As a pre-cursor to this course we put together a quick crash course on introducing you to MailChimp which you can see here.

We cover with you from start to finish everything you need to know in order to get started with email marketing in your business.

Covering with you the do’s and dont’s of email marketing assuming nothing and teaching you everything you need to know to get your retention marketing strategy on the right track.


1. Introduction & Getting Started

Length: 26 minutesComplexity: Easy

In this Email Marketing Course, we will show you everything you need to know about creating successful campaigns. Learn how to use email marketing well and it will definitely bring your business lots of money.

2. What could you send to your customers?

Length: 26 minutesComplexity: Easy

In this tutorial we will take you through a list of ideas that you can use in your email marketing activities, but this shouldn’t limit your choices as nothing beats a broad imagination.

9. The KISS Email Structure

Complexity: Easy

In this tutorial, we will show you an effective approach to developing email campaigns. This approach will surely help you simplify the process of email campaigns.

11. Spam V’s HAM

In this tutorial we cover the topic of Spam email and why you desperately want to avoid ever falling into a trap of spamming your subscribers.

15. Segmentation

Segmentation is the means of dividing your email list into groups so that you can precisely target your campaign at the right people. In this tutorial, we will show you how to divide your email list.

16. Auto Responders

This tutorial introduces you to the autoresponder the most functional tools in your email marketing toolbox and how to use it properly in email marketing.

17. Summary

This video sums up what you have learnt about email marketing. There are still more bonus tutorials that you should watch. Check this video and learn what do you still need to learn to succeed with email marketing.

18. BONUS 001: Spokes on the Wheel

spokes on the wheel

In this bonus tutorial you’re going to learn about the spokes on the wheel. Your marketing strategy is like a bicycle wheel, with the hub as your business and each of the spokes as your marketing activities.

21. BONUS 004: Timed & Scheduled Email Deliveries

Complexity: Easy

In this tutorial, we teach you when is the best time to send your emails. We will show you some paid features in MailChimp and how they work will help you put a plan in place and ensure the success of your email marketing activities.

22. BONUS 005: Emotion Icons

Length: 9 minutesComplexity: Easy

In this tutorial, we will explain to you why emojis should be included in your email marketing toolbox. We will also show you where you can find the coolest emojis and how to use them in your email subject lines.