You’ll already be familiar with M2E Pro from previous course and in this course you’ll get up and running by listing onto eBay and we’ll be showing you how to take advantage of eBay Item Specifics & Variation listings in this course too.
There are several extra tutorials to ensure that you can make the most of your own Multi Channel software. The first is the use of the “view modes” in M2EPro and two more tutorials where we show you how to use “automatic actions” to expediate the listing process for newly created products.
Before we dive into this course, it’s worth noting this about Item Specifics on eBay:
Did you know that on over 43% of search results pages, buyers search and browse using the categories and items specifics listed in the left hand navigation?
In true Matt & Dave form, we’ll show you the simple method and we’ll show you the advanced method of handling eBay Item specifics in Magento.
Variation & Multi-Variation eBay Listings
Using variation listings is a “no brainer”, especially in the fashion categories. Our advice is simple, if you can use variation or multi-variation listings on eBay, then you should as they are like dynamite for getting up the search results on eBay’s Best Match.
We’ll show you both the why & how to setting up variation and multi-variation listings on eBay in this video course.
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You'll meet our business persona called 'Osoyou'. In the next few guides we get hands on with key areas of listing to eBay and to make it easier to follow along we have created our business persona so you can easily relate to why we do certain things and also to your business too.
Item specifics are small basic facts that relate to your eBay listings. They are small bite sized chunks which make it easy for buyers to find out key information. They are also crucial in helping buyers navigate complex categories or through pages and pages of listings to find the specific item they are looking for.
When it comes to handling eBay item specifics in Magento and M2E Pro, we have two options available to us. We have the simple method and the advanced method. In this guide we take a high level look at both, and in the next few guys we will look at both the Simple and Advanced methods in more detail so we can decide which is best for your business.
The simple method is as the name suggests the easiest way to handle eBay Item Specifics in Magento and M2E Pro. In the video above we nip over to eBay to have a look at the Item Specifics that exist on an existing listing from Ian at Spirit Footwear to see what we should add. We create our own product too which is covered in another guide. You should have your items already in Magento when it comes to adding your item specifics.
In this tutorial, we begin to look at the configurable attributes and attribute sets that we need to add in order to manage our variations. We are going to use the combination of attribute sets and listing groups in M2E Pro so that we can break apart the different variations in our products.
In this tutorial, we look at how to create configurable attributes & attribute sets in Magento and M2E Pro so that we can use these for listing both Variation and Multi-Variation products to eBay.
A listing group is a group of eBay listings that share common features. In this tutorial, you’ll learn how to create five more listing groups for the following attribute sets: Shoesize, ShoesizeMaincolour, Size, Colour and SizeColour.
In this tutorial, we put everything we have learnt over the past 3 guides together and list a multi-variation product on eBay. We recommend that you follow us along in your own system and add your own multi-variation products so that you become familiar with the process and understand how all the different parts of Magento and M2E Pro work together to result in your listing going Live on eBay.
In this tutorial we are going to be showing you what the View modes are in M2E Pro and look at how they can help massively with managing your listings.
In this tutorial, we look at something called automatic actions in M2E Pro and look at how these can be used to automatically list items to eBay using a rules based system.
We have seen that automatic actions can save us loads of time if we spend a little time getting them set up right in M2E Pro and Magento. In this tutorial we let Matt loose and he shows us how he would use and abuse these automatic actions if he still ran a product based eCommerce business.