Retailers are expected to have stronger sales and traffic on Black Friday than on Christmas Day, according to ShopperTrak’s new report.
By analysing the foot traffic during the holiday shopping season over the past years, the retail tracking firm predicted Black Friday, which is on the 23rd November, to be the busiest shopping day of 2018.
Shoppers will start hunting for deals on the Sunday before Thanksgiving throughout Black Friday weekend, giving retailers who have their staff, merchandise, and promo prepositioned a competitive advantage.
That is equally true for eCommerce business owners like you who are hoping to make the most of this important shopping event.
Brian Field, senior director of retail consulting practice at ShopperTrak, said:
“Last year’s Black Friday weekend backed up our prediction from the previous year that 2016 would signal a year-over-year shopper visitor improvement. There’s no evidence that 2018 will be any different as we expect the upward trend to continue.
“In fact, Black Friday sees nearly one and a half times more shopper traffic than the second busiest day, Super Saturday, so it is no surprise that it tops our list again this year.”
Keep an eye out for all Saturdays of December
For the third year in a row, there will be four Saturdays in December before Christmas and another one following the occasion; these five Saturdays will be the busiest traffic days, according to ShopperTrak.
They said the hours between 2 p.m. and 4 p.m. during the weekends will see the most traffic, with 4 p.m. being the peak.
With this in mind, you can come up with a sensible plan that will result in a spike in your sales.
Here below is ShopperTrak’s top 10 busiest shopping days listed in descending order of importance.
- 23rd November – Black Friday
- 22nd December – Super Saturday
- 15th December – The third Saturday in December
- 23rd December – The Sunday before Christmas
- 24th November – The Saturday after Thanksgiving
- 8th December – The second Saturday in December
- 21st December – The Friday before Christmas
- 26th December – Boxing Day
- 1st December – The first Saturday in December
- 29th December – The Saturday after Christmas
How do you plan to cash in on the busiest shopping day of the holiday season? We hope to hear from you in the comments below.
To your continued success,
Dave & Matt