Amazon have been facing a lot of issues lately, from Chancellor Philip Hammond’s suggestion of a new ‘Amazon tax’ to the ASA’s ruling on their next-day delivery claim.
With the looming stoppage of Amazon’s next-day delivery service, third-party sellers on the marketplace should probably look at possible options to ensure their customers still receive their packages as quickly as possible.
Many sellers sell with Fulfillment with Amazon (FBA) as it speeds up the delivery process for them, thanks to the programme’s free same-day delivery, or next-day delivery for orders placed after the cut-off time, which is available to Amazon Prime members.
However, after conducting an investigation following more than 200 complaints from Prime customers, the Advertising Standards Authority (ASA) ruled the eCommerce behemoth’’s claim as misleading.
They have ordered Amazon to clarify which items marked Prime will be delivered within 24 hours, or remove such claims from their website and advertisements altogether.
Based on their findings during the investigation, the advertising regulator said:
“Because consumers were likely to understand that, so long as they did not order too late or for Sunday delivery, all Prime-labelled items would be available for delivery the next day with the One-Day Delivery option, when a significant proportion of Prime-labelled items were not available for delivery by the subsequent day with One-Day Delivery, we concluded that the ad was misleading.”
As a third-party seller on Amazon, how would you describe your experience, particularly with their same-day delivery option?
We hope to hear from you in the comments below.
As always, to your continued success,
Dave & Matt