In the fashion of a modern-day circus caravan, the Amazon Treasure Truck drove up to Los Angeles, Chicago, Houston, Atlanta and Dallas, and delighted residents of these cities.
This is the first time that the eCommerce giant’s deals truck was seen outside of its hometown, Seattle, since it launched last year.
Aside from spreading joy, visiting their customers’ neighbourhoods is Amazon’s way of gaining a deeper understanding of their lifestyles and interests. At the same time, they are happy to let non-online customers or first-time Amazon buyers have a taste of their best-sellers.
“At Treasure Truck, we hand-pick our favorite new, trending, local or delicious items, load them on the Truck, then cruise around town spreading joy for everyone with a smartphone and an appetite for fun,” Amazon said.
Like a real treasure chest, the truck carries large quantities of one or a couple of Amazon’s top-selling items as it goes around the cities. Then it parks at a designated pickup point where customers can go to get their orders aka treasures.
It’s a daily surprise game
The deals on the Amazon Treasure Truck vary from day to day and are sold at a steep discount, like less than half of the original price.
What’s stuffed into the truck is solely Amazon’s call, but if you’ve been selling on their marketplace for quite some time you would know that they’re partial to high-quality products with low prices.
Online shoppers can get anything from mouth-watering steaks and burgers to fashionable clothes and must-have game consoles.
There’s no way of knowing what’s on the truck except by signing up to the Amazon mobile application which continues to grow in usage.
Where to next?
Amazon loves not only dishing out deals but also keeping everyone in suspense, wondering if the Treasure Truck will ever come to their place.
Although it’s currently rolling through the cities of the United States, word has been going around that London is likely to be included in its line-up.
Amazon folks were spotted there early this year looking for marketing and business managers; is that a telltale sign of wonderful things to come?
In the meantime, keep your fingers crossed and let us know your thoughts on this breakthrough innovation from the eCommerce giant down in the comments section.
To your continued success,
Dave & Matt