Amazon Taps into Brazil’s Fashion Market

Amazon Taps into Brazil’s Fashion Market

Howdy !

As they focus their efforts on dominating Latin America’s eCommerce industry, Amazon have started showcasing the products of third-party sellers on their marketplace in Brazil.

The eCommerce giant announced recently that they’re selling clothes, accessories and sportswear on their Brazilian website, allowing independent retailers like you to reach new customers and increase your sales.

Aside from your merchandise, the US giant will also feature items from renowned brands like Levi’s, Havaianas, Grendene, as well as a range of high-end fashion creations from Gloria Coelho and Reinaldo Lourenco.

Amazon is no stranger to the eCommerce industry of Brazil, having launched their Kindle devices and e-books here six years ago.

However, as we all know, Amazon will never run out of expansion ideas, especially in Latin America’s largest eCommerce market.  

Brazil’s eCommerce revenues are expected to reach $21.3 billion this year, according to Statista.

Keep an eye on its fast-growing fashion market which is estimated to be worth $10.9 billion by 2022, at a 10.9% compound annual growth rate (CAGR) between 2018 and 2022.   

Amazon’s springboard to bigger goals

Strengthening their presence in Brazil will make it much easier for the retail giant to push forward with their plan to dominate Latin America’s lucrative online retail market, which is expected to hit $79.7 billion in 2019.

However, we’re not sure about the exact approach that Amazon are taking with regard to the country’s grocery sector.

Although there were reports earlier this year that they were considering to buy into online retailer Via Varejo, which is owned by Brazil’s largest supermarket chain GPA, the chief executive officer of the company has already denied speculations of brewing talks with Amazon.

Peter Estermann, GPA CEO, told the French daily Les Echos:

“Maybe in the future, but not now.”

What are your thoughts on Amazon’s expansion plans in Latin America, particularly Brazil? We hope to hear from you in the comments below.

To your continued success,

Dave & Matt


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