There’s no stopping Amazon from dominating the global retail market. This time they’ve set their sights on the United Kingdom’s lucrative fashion segment.
After opening their first British pop-up store in London, Amazon launched their ‘try before you buy’ service called Prime Wardrobe to boost Prime memberships in the country.
The program is an add-on to Amazon’s Prime subscription service and exclusive to its members, hence only sellers who sell Prime-qualified products benefit.
Going back to how it can result in happiness overload, Prime Wardrobe allows customers to order as many as eight items eligible for free delivery, try them on in the comfort of their own home, and then pay for those they wish to keep.
Upon receipt of their order, the customer has seven days to decide which items to keep and return those that they don’t like free of charge.
Items to be returned should be sent along with the resealable bag and prepaid label that came with the Prime Wardrobe parcel.
Who sells on Prime Wardrobe?
Amazon created a dedicated Prime Wardrobe section on their website which offers thousands of eligible fashion products — including clothing, shoes, bags, and accessories — for women, men and children.
It features a wide selection of popular brands such as Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and more.
Also available on Prime Wardrobe are the online retail giant’s own clothing line.
According to Xavier Garambois, vice president of Amazon EU Retail:
“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost. We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”
Prime Wardrobe will be competing with Klarna and ASOS’ Pay later service, which allows consumers to try on clothes at home and a period of 30 days to pay for what they choose to keep.
Do you sell fashion products that are eligible for Prime Wardrobe? Let us know what you think of Amazon’s new service in the comments below.
As always, to your continued success,
Dave & Matt