Consumer goods, movies, music, and a multitude of other products will not sell if they’re not advertised on Amazon.
Aware of how important they are as an advertising platform for third-party sellers and vendors, Amazon renamed and reintroduced their advertising services.
Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP) were combined under the umbrella Amazon Advertising, which offers a wide range of advertising solutions including:
- Sponsored ads
- Display ads
- Video ads
- Stores for website creation
- Measurement solutions for ads
- Amazon DSP for programmatic ads
Before Amazon merged their three advertising businesses, AMG was responsible for all display and video ads, AAP handled the programmatic ads, while AMS focused on sponsored advertisements such as cost-per-click ads.
Amazon aims for simplified advertising
Advertising is a powerful way to reach a wider audience, but only with the right tool.
Despite offering multisolutions, Amazon’s ad business used to be divided into different brands which made creating ad campaigns a tedious process.
By putting these solutions in one place, they have made it easier for their customers to identify the tool which will help build their brand and promote their business.
According to Paul Kotas, senior vice president at Amazon:
“This is another step towards our goal of providing advertising solutions that are simple and intuitive for the hundreds of thousands of advertisers who use our products to help grow their business.
The old advertising brands of Amazon will be gradually phased out in the next several months.
What do you think of Amazon’s new advertising brand? Let us know your thoughts in the comments below.
To your continued success,
Dave & Matt