With their growing customer base in and outside China, Chinese eCommerce giant Alibaba are confident that their annual Singles Day event is going to be a global smash this year.
Also known as 11:11, Singles Day marks its 10th anniversary on 11th November, but the shopping fever has gotten underway as early as now because Alibaba’s Tmall marketplace has already launched 500,000 items for pre-order.
From being a one-day sales event exclusive to single people in China, the 11:11 shopping festival has transcended the country’s borders and reached 240 countries; overseas shoppers partake in the event through Alibaba’s online platforms Tmall World, AliExpress and Lazada.
With their constant innovations to meet the modern shopper’s demands, Alibaba hopes to surpass last year’s record-breaking revenue of $25.3 billion (£19.5 billion), which outshone Black Friday’s total sales of $5 billion (£3.8 billion) in the US.
The company’s latest initiative combines the best aspects of online and offline shopping, allowing consumers to enjoy both retail channels at the same time instead of having to pick just one.
At the launch of the 11:11 shopping festival in Beijing, Alibaba CEO Daniel Zhang said:
“Over the last two years, we have pioneered the concept of New Retail to accelerate the digital transformation of the offline. We are excited by the impressive results achieved to date and will continue to be the driving force innovating for merchants and customers in the coming decades.”
Alibaba expands their data centres to the UK
Not only are Alibaba persistently looking for new ways to change the retail landscape, but they’re also keeping pace with other eCommerce giants whose global expansion is unstoppable.
Alibaba Cloud, the company’s cloud-computing business, recently expanded their data centres to the UK; two of which are operational in London.
It’s a significant move that puts them in direct competition with Amazon Web Services, and Alibaba couldn’t be happier as it was a response to the growing demand for their services in Europe.
As to how they can help accelerate businesses in this part of the globe, Yeming Wang, general manager of Alibaba Cloud EMEA, said:
“Using AI-powered and data-driven technology, our latest data centers will offer customers complete access to our wide range of cloud services from machine-learning capabilities to predictive data analytics, ensuring that we continue to offer an unparalleled level of service. We are incredibly proud to take this latest step in our continued investment in EMEA.”
What do you think of Singles Day and Alibaba’s other offerings for UK businesses? Share your thoughts with us in the comments below.
As always, to your continued success,
Dave & Matt