2016 Holidays, a Success for Amazon and Third-Party Sellers

2016 Holidays, a Success for Amazon and Third-Party Sellers

Howdy !

Amazon got more than what it asked for last Christmas, hence calling the 2016 holiday season the best ever.

The giant retailer shipped more than one billion items worldwide, but the highlight of the season was the millions of Alexa devices it sold.

Sales of Amazon Echo and Echo Dot were nine times higher than they were during the same period in 2015.

“Despite our best efforts and ramped-up production, we still had trouble keeping them in stock,” said Jeff Wilke, CEO of Worldwide Consumer at Amazon.

Orders for Echo and Echo Dot continuously poured into Amazon on Dec. 23, the busiest day for Prime Now deliveries as customers ordered 3x more items compared to the previous year.

However, no other day was busier than Dec. 19 as Amazon claimed it was the peak worldwide shipping day.

Aside from the impressive sales of Echo devices, Handmade at Amazon also made a notable performance a month earlier on Cyber Monday.

Amazon’s one-year old category for handcrafted goods saw a 200 percent increase in sales, which is way more than what it made a year ago.

More Amazon Shoppers on Mobile Devices

A big number of Amazon customers shopped through their mobile devices over the holidays.

Seventy-two percent of customers engaged in M-commerce, increasing the number of users of the free Amazon mobile app by 56%.

According to Amazon, 46 electronics and 36 toys were purchased per second on a mobile device throughout Cyber Monday.

Thanks to 45,000 robots who worked hand in hand with the Fulfilment by Amazon (FBA) team, customers of Amazon got their orders delivered to their doorstep on time.

Record-breaking Sales for Third-party Sellers

Now we couldn’t go without congratulating you and other Amazon sellers made a killing over the holidays.

It came as no surprise that the items shipped by FBA for third-party sellers grew more than 50%, as the shopping craze started as early as November.

Based on Amazon’s data, its third-party sellers worldwide received orders for 28 million items on Cyber Monday—that’s a 21.7% increase from what they got on Cyber Monday in 2015.

“Sellers are choosing Amazon because we help them build and grow their businesses with impactful programs like Seller Fulfilled Prime, and we’re proud of the fact that sellers are reinvesting their success into their local communities by creating jobs,” said Peter Faricy, VP for Amazon Marketplace.

What were your bestselling products during the holiday season? Let us know in the comments below.

As always, to your continued success,

Dave & Matt

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